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Website Architecture Strategy

Why Business Goals Are Important to Information Architecture

Why do you need to understand the business for Information Architecture? The first reason is because it helps define the context of a page. Additionally, when you consider business goals, you help support the business, which is designed to support the users. It’s important to remember - there are business goals for every project, and money is often at its root. If you were designing for only want the user wanted and needed, there would be no need for anyone to pay for such products and services. There’d also be a lot fewer websites advertising them.

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June 28, 2017

UX Planning

Using Personas to Create a Great User Experience

Every website, regardless of its artistic merit, should have an intended audience. For example, a blog might be designed around a particular topic, such as how to use a product or some other specific interest. Whereas a business website may be designed to reach certain customers, or an internal application may serve specific teams.

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June 14, 2017

UX Design, Website Architecture Strategy

How To Clean Your Website Of Unnecessary Clutter

You’ve probably heard the saying, ‘less is more’ but have you given any thought to how to apply that truism to your website? Sure, you want to create a well- designed site, but you also need to balance your design with something that will actually serve its purpose. Especially when talking about things such as landing and intro pages there is a thin line between busy and clean. In this blog post, I’ll discuss some ways to not only recognize clutter in your UI, but also stop it in its tracks.

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June 7, 2017

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