Improving the user experience of a web project requires data and lots of it. You need to know what the user wants if you plan to create something that entertains or moves them to action. Great user experience is what separates a high-converting website from a mere website with a lot of visitors. Therefore, improving UX should be at the forefront of every web designer’s brain.
The process of planning a website is often long and arduous. For large web design firms, it doesn’t get any easier. When you are part of a design firm, the projects are larger, as are the numbers associated with completing them. That includes the number of people involved in the websites’ creation. Suddenly, the skill set needed to plan websites shifts in priority from an understanding of information architecture to above average interpersonal skills.
It’s 2018, and this year it’s all about mobile. This should be no surprise either, as website traffic over mobile phones has increased substantially since 2016. This means every web designer should be paying attention to mobile website design trends because their users are likely using a mobile device. An optimized mobile design is not only good for the user, but it’s also good for the business.
You’ve just been told that your company has decided to redo the website – all of it. For most designers, redesigns are just part of the job, but they aren’t always a welcome part. Unlike new sites, when you redesign existing websites you have the additional steps of auditing the current site, saving what works, identifying what needs to be fixed, and making it all look brand new.
So, you’ve been asked to build a website, and it’s far from small. At this point, the question isn’t “how will you build it,” it’s “how will you plan it.” Slickplan understands how hard it can be to plan large websites, and thankfully, has many tools to help you do just that.
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