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Content Planning

Voice Search: It’s Here. Is Your Content Ready?

Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more.

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August 29, 2018

Slickplan Usability Guides

What Different Generations Need From User-First Design

Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.

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August 22, 2018

UX Planning

How Empathy Maps Can Revitalize Your UX

Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.

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August 15, 2018

Content Planning, Sitemaps For SEO

Site Mapping: A Comprehensive Guide

Sitemaps are a surprisingly straightforward, yet complex part of the website planning process. They look simple and often don’t take too long to create, but their influence on a final website, in terms of navigation and usability, is entirely more complicated.

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August 8, 2018

UX Planning

How Much Should You Pay for a Web Design?

You or your organization know it’s time to design or redesign your website. But what can you expect for these types of costs in 2018? Whether you choose a DIY platform or a professional designer, the costs and benefits vary for each and a process should be considered to make the right choice.

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August 2, 2018

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