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Website Architecture Strategy

Audience Language Should Guide Your Information Architecture

When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.

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September 26, 2018

UX Analytics

How to Interpret Your Website Metrics

There are plenty of metrics to keep an eye on in Google Analytics, but what do they mean and how can you interpret them? Check out these tips to impactful metrics and how they can help you improve your website’s experience for your target users.

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September 19, 2018

Creating a User Flow

Navigation is For Your Users, Not Your C-Suite

It’s not about them, it’s about everyone else. You’ll say this a lot when you work with your C-suite on setting navigation priorities. Follow these tips to keep them involved, but informed, about the best direction for your site’s IA and overall user experience.

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September 12, 2018

UX Planning

5 Ways Slickplan Can Help You Build a Better Mobile App

Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions.

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September 5, 2018

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