Recent articles

  • help center solutions

    Top 20 Help Center Solutions for 2020

    Think your website doesn’t need support options? Think again. Every website has a user and every user could potentially need help. Plus, how a website provides that help significantly impacts the user experience. Thankfully, today’s online support options include more than a few help pages. Below are some of the top help center solutions for 2018. Continue reading

    Dec 01, 20198 min read
  • Digital Customer Experience

    What Does Digital Customer Experience (CX) Really Mean?

    Like it or not, most of us are online customers now. So it’s more important than ever for businesses to deliver a stellar digital customer experience (CX). But what exactly does that mean? One key issue is how your customers perceive their interaction with your business. Every single message, link click, phone call and other connection counts. Digital customer experience isn’t just about customer service; it’s everything.Continue reading

    Oct 02, 201912 min read
  • Freelance Writers

    How & Where to Hire Freelance Writers

    Content marketing is huge. In 2018, 91% of B2B marketers used content marketing, and 82% of B2C marketers found it to be a key strategy for success. And yet, 60% of people find it difficult to create content consistently. Even if today’s theme is, “everybody’s a writer”, that doesn’t make everybody a good writer. It doesn’t mean that everybody’s content is going to produce results for your business, like generating leads or converting prospects. Continue reading

    Sep 17, 201911 min read
  • Sketch Blog

    Best Sketch Wireframe Kits to Get Your Project Started

    You’ve pushed through discovery: user research, stakeholder input, content audits, and more. Now it’s time to put the information architecture together in a responsive design that meets the needs of a hungry audience. Wireframes are not a new concept in this world. Wireframes set the stage for any final product or invention. Blueprints for homes and buildings serve as wireframes; in prototyping for products, they’re often displayed in three-dimensional formats, like with computer-assisted design (CAD) drawings. Continue reading

    Aug 28, 20195 min read
  • Social Media Manager Blog

    10 Questions to Ask Your Social Media Manager

    Almost everyone uses social media in some capacity. Between 60-80% of U.S. adults use Facebook and/or Youtube, for instance. And 20-40% of people say they use Instagram, Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, and/or Reddit. 3.48 billion people use social media—some even argue that we’re seriously addicted to it. So, it’s no wonder social media is an attractive tool to marketers.Continue reading

    Aug 14, 20198 min read
  • UX and User Flow for Ecommerce

    Getting Started With Building UX & User Flows for E-commerce

    If you’re going to build a successful e-commerce site, then you need to focus on what users want. If you don’t, then even if you get plenty of traffic, you lose money because of uncompleted sales by disgruntled visitors. If you want to avoid that scenario, then it’s important to think about user flows to help design a better overall user experience (UX). This topic can often be confusing, so we’re going to break it down. Continue reading

    Jul 31, 201910 min read
  • Social Media Calendar

    Creating a Social Media Calendar, the Easy Way

    Have you thought about building a social media calendar, but didn’t because you thought it would be too much work? Not only is that a bad idea, but it’s also simply not true. Creating a social media calendar doesn’t have to be hard, especially when you start with a template.Continue reading

    Jul 03, 20198 min read
  • googlebot

    Website Architecture: Users vs. Googlebot & What the Pros Think

    Since the beginning of the internet, website developers and webmasters have tried to please search engine bots with various forms of keyword and linking strategies; from keyword stuffing to an emphasis on backlinks to a website. But website content hasn’t been the only victim of these tactics, as design and development, website architecture and site navigation have been impacted by what’s now considered black hat search engine optimization (SEO) techniques.Continue reading

    Jun 19, 201912 min read
  • heatmap blog

    5 Heatmapping Apps That Improve UX and Increase Conversions

    Have you ever walked through a department store and wondered why in the world they organized it the way they did? You become frustrated because what you thought was going to be a 15-minute in-and-out trip turned into a 45-minute scavenger hunt for your grocery list. This is what happens when you don’t take user experience into account, and it happens within physical stores but also on the web, all the time.Continue reading

    Jun 05, 20198 min read
  • image optimization

    10 Tools to Optimize WordPress Images for a Better User Experience

    No one likes a slow-loading website. Long load times aren’t just horrible for the user experience; they can also negatively impact a website’s SEO. For many WordPress sites, long load times are due to unoptimized images. These pictures, literally, bog down traffic and potential profits. However, large files aren’t the only reason your UX could tank. You also need to choose the right images for conveying your message.Continue reading

    May 08, 20198 min read