Recent articles
5 Heatmapping Apps That Improve UX and Increase Conversions
Have you ever walked through a department store and wondered why in the world they organized it the way they did? You become frustrated because what you thought was going to be a 15-minute in-and-out trip turned into a 45-minute scavenger hunt for your grocery list. This is what happens when you don’t take user experience into account, and it happens within physical stores but also on the web, all the time.Continue reading
Sep 07, 2021•8 min read
10 Tools to Optimize WordPress Images for a Better User Experience
No one likes a slow-loading website. Long load times aren’t just horrible for the user experience; they can also negatively impact a website’s SEO. For many WordPress sites, long load times are due to unoptimized images. These pictures, literally, bog down traffic and potential profits. However, large files aren’t the only reason your UX could tank. You also need to choose the right images for conveying your message.Continue reading
Sep 07, 2021•8 min read
Mood Boards: Don’t Skip This Step in the Web Design Process
Mood boards are to designers what outlines are to writers. They are a way to collect and organize the thoughts and ideas for a design project; from color palettes to typography. Mood boards help designers and stakeholders visualize where a project is going, before it even starts. You can make your mood board physical or digital, either way, using a mood board is ideal for communicating a project’s visual direction and is more effective than a verbal discussion.Continue reading
Nov 29, 2021•9 min read
What to Consider When Designing Your Website Footer
There are countless articles out there about what your website footer needs. They’ll say you need this, and don’t forget that, and they’ll tell you how it’s the perfect place to hide all those small lonely pages. Well we asked industry professionals a few questions about the crucial elements of a great footer to help you design this prime real estate on your website. Continue reading
Sep 06, 2021•7 min read
15 Tips for Creating Efficient Wireframes
As you approach a design project, you no doubt want to dive in and put your creativity to work. But before you identify a color palette, logo, and imagery, it’s best to start with a wireframe. Wireframes a crucial step in developing UI, or user interface. Wireframes are a simple, often black-and-white display of how page elements will look on a screen. It drives the UI that will lead the design.Continue reading
Sep 07, 2021•10 min read
5 Creative Uses for Your Website Favicon
Do we even remember a time before favicons? Those little emoji-sized logos we see in our browser tabs and windows are often overlooked, but essential to a brand’s full experience online. However, favicons are more than just an essential brand element: They’re also vital for users who like to bookmark. These little icons help identify bookmarks quickly and easily. If your brand grows, your favicon can even become more recognizable than your logo.Continue reading
Sep 06, 2021•7 min read
10 Checklist Tips for an Optimal Web Design Proposal Template
Congratulations! Your web design experience has brought clients to your door, asking for your services. And no doubt, they’re requesting specific functionality, design preferences, brand direction, and more in their request for your expertise. Often, these requests come in the form of an RFP, or a request for proposal. RFPs sometimes proceed RFIs, or request for information, which is the process of learning about your design process, communication with clients, troubleshooting, and more.Continue reading
Sep 07, 2021•11 min read
Technical SEO: Low Hanging Fruit Blocking Your Website’s Success
Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success — or failure — of your site’s visibility on search engine results pages (SERPs).Continue reading
Sep 14, 2021•10 min read
Don’t Let Poor Photos Ruin the User Experience
Your website is almost done. You have your design sketched out. The sitemap has been approved. All that’s left to do is add a few pictures… But wait! Before you grab some random stock photo, put some thought into the images you choose. Photos are more than just design; they are a critical part of branding. If you aren’t careful, your pretty pictures can lead to a poor user experience.Continue reading
Sep 13, 2021•8 min read
Creating (and Protecting) Your Brand Story
A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains Continue reading
Aug 26, 2021•8 min read