About Erin Schroeder

Erin Schroeder

Erin Schroeder is a senior content strategist and writer at Geonetric, where she helps healthcare brands organize user-first websites, content marketing, and brand messaging. As a former journalist, she never lost her love to write. You'll also see her articles on content strategy and user experience around the web, including UX Collective, UX Booth, and Prototypr.

27 articles

  • Favicon Blog

    5 Creative Uses for Your Website Favicon

    Do we even remember a time before favicons? Those little emoji-sized logos we see in our browser tabs and windows are often overlooked, but essential to a brand’s full experience online. However, favicons are more than just an essential brand element: They’re also vital for users who like to bookmark. These little icons help identify bookmarks quickly and easily. If your brand grows, your favicon can even become more recognizable than your logo.Continue reading

    Feb 06, 20197 min read
  • RFP Blog

    10 Checklist Tips for an Optimal Web Design Proposal Template

    Congratulations! Your web design experience has brought clients to your door, asking for your services. And no doubt, they’re requesting specific functionality, design preferences, brand direction, and more in their request for your expertise. Often, these requests come in the form of an RFP, or a request for proposal. RFPs sometimes proceed RFIs, or request for information, which is the process of learning about your design process, communication with clients, troubleshooting, and more.Continue reading

    Jan 25, 201911 min read
  • Design Terms

    Understanding Digital Design Terms: IA, UI, and UX

    If you’ve spent any time in the world of web, you’ve probably been inundated with acronyms like UX, UI, IA, and beyond. You’ve likely read about them, and surely have seen job opportunities for them. But what exactly do they mean?Continue reading

    Jan 04, 20197 min read
  • Technical SEO Blog

    Technical SEO: Low Hanging Fruit Blocking Your Website’s Success

    Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success — or failure — of your site’s visibility on search engine results pages (SERPs).Continue reading

    Oct 25, 201810 min read
  • Audience IA Blog

    Audience Language Should Guide Your Information Architecture

    When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.Continue reading

    Sep 26, 20186 min read
  • Metrics Blog

    How to Interpret Your Website Metrics

    There are plenty of metrics to keep an eye on in Google Analytics, but what do they mean and how can you interpret them? Check out these tips to impactful metrics and how they can help you improve your website’s experience for your target users.Continue reading

    Sep 19, 20189 min read
  • Navigation Blog

    Navigation is For Your Users, Not Your C-Suite

    It’s not about them, it’s about everyone else. You’ll say this a lot when you work with your C-suite on setting navigation priorities. Follow these tips to keep them involved, but informed, about the best direction for your site’s IA and overall user experience.Continue reading

    Sep 12, 20189 min read
  • Mobile Apps

    5 Ways Slickplan Can Help You Build a Better Mobile App

    Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions.Continue reading

    Sep 05, 20189 min read
  • voice search

    Voice Search: It’s Here. Is Your Content Ready?

    Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more.Continue reading

    Aug 29, 20187 min read
  • User-First Generations

    What Different Generations Need From User-First Design

    Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.Continue reading

    Aug 22, 201810 min read