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Content Planning

Voice Search: It’s Here. Is Your Content Ready?

Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more.

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August 29, 2018

Content Planning, Sitemaps For SEO

Site Mapping: A Comprehensive Guide

Sitemaps are a surprisingly straightforward, yet complex part of the website planning process. They look simple and often don’t take too long to create, but their influence on a final website, in terms of navigation and usability, is entirely more complicated.

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August 8, 2018

Content Planning

How to Talk to (and Interview) Your Stakeholders

Your stakeholders have opinions and feedback that can drive digital initiatives in your organization. But have you asked them to speak up? Learn how to talk to your stakeholders and make them a valuable component to your next successful digital project.

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July 5, 2018

Content Planning

5 Tips for a Successful Content Migration

Is it time to migrate your content? Don’t fret, the process doesn’t have to be as daunting as it seems. Besides, you were going to need to do it one day. Updates and migrations are a part of website development, and content migrations are critical to both website redesign and maintenance. Migrations are the final piece of the website perfecting puzzle; however, they need to be done correctly; otherwise, your new site may quickly become a user experience nightmare.

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June 14, 2018

Content Planning, UX Planning

Redesign Websites Without the Oversized Coffee Mug

You’ve just been told that your company has decided to redo the website – all of it. For most designers, redesigns are just part of the job, but they aren’t always a welcome part. Unlike new sites, when you redesign existing websites you have the additional steps of auditing the current site, saving what works, identifying what needs to be fixed, and making it all look brand new.

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February 9, 2018

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