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User Experience, UX Design

5 Creative Uses for Your Website Favicon

Do we even remember a time before favicons? Those little emoji-sized logos we see in our browser tabs and windows are often overlooked, but essential to a brand’s full experience online. However, favicons are more than just an essential brand element: They’re also vital for users who like to bookmark. These little icons help identify bookmarks quickly and easily. If your brand grows, your favicon can even become more recognizable than your logo.

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February 6, 2019

UX Design

Dropdown Menus: Best Use Cases

There are many opinions about dropdown menus -- some developers love them, other developers hate them. But studies have found that in several cases, they can benefit the user experience. Learn best practices to develop the most accessible and user-friendly dropdown navigation experience for your audience.

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June 28, 2018

UX Design

Why a Call-to-Action Will Always Matter

The internet has been around for a while, and during that time there have been many changes in website design. We’ve gone from dancing gif files to flat design 2.0. We’ve lengthened content, minimized word counts, and added videos. One thing that is certain is that the user experience of the world wide web is continually evolving; another is that the call-to-action is a fundamental element of website design.

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June 8, 2018

UX Design

Microcopy Can Affect Your UX – Here’s How

You may not have heard of microcopy, but you’ve definitely have seen it. Microcopy are those small pieces of text that instruct, direct or inform users. It’s the copy that helps users know what to do, and ultimately significantly impacts a website’s user experience. Microcopy appears everywhere on a website, you’ll see it as error messages, on pop-ups, as email subject lines, and in those call-to-actions that encourage you to add an item to your shopping cart.

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June 5, 2018

UX Design

6 Mobile Design Trends That Are Taking Over 2020

It’s 2018, and this year it’s all about mobile. This should be no surprise either, as website traffic over mobile phones has increased substantially since 2016. This means every web designer should be paying attention to mobile website design trends because their users are likely using a mobile device. An optimized mobile design is not only good for the user, but it’s also good for the business.

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January 2, 2020

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