User Experience (60 articles)

  • User-First Generations

    What Different Generations Need From User-First Design

    Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.Continue reading

    Aug 22, 201810 min read
  • Empathy Map

    How Empathy Maps Can Revitalize Your UX

    Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.Continue reading

    Aug 15, 20188 min read
  • dropdown menu blog

    Dropdown Menus: Best Use Cases

    There are many opinions about dropdown menus — some developers love them, other developers hate them. But studies have found that in several cases, they can benefit the user experience. Learn best practices to develop the most accessible and user-friendly dropdown navigation experience for your audience.Continue reading

    Jun 28, 20187 min read
  • FAQ Blog

    Here’s How to Keep Your FAQ Page from Becoming A Graveyard

    Are you thinking of including an FAQ page on your next website project? There’s a good chance you are. The frequently asked questions page is a common feature of many websites – regardless of the industry. They serve as a single place for a website user to find answers to all the common questions they might have about your product, services, organization or other relevant topics. They make it easy for website users; but unfortunately, they are seldom executed correctly.Continue reading

    Jun 12, 20188 min read
  • call-to-action Blog

    Why a Call-to-Action Will Always Matter

    The internet has been around for a while, and during that time there have been many changes in website design. We’ve gone from dancing gif files to flat design 2.0. We’ve lengthened content, minimized word counts, and added videos. One thing that is certain is that the user experience of the world wide web is continually evolving; another is that the call-to-action is a fundamental element of website design.Continue reading

    Jun 08, 20188 min read
  • Microcopy

    Microcopy Can Affect Your UX – Here’s How

    You may not have heard of microcopy, but you’ve definitely have seen it. Microcopy are those small pieces of text that instruct, direct or inform users. It’s the copy that helps users know what to do, and ultimately significantly impacts a website’s user experience. Microcopy appears everywhere on a website, you’ll see it as error messages, on pop-ups, as email subject lines, and in those call-to-actions that encourage you to add an item to your shopping cart. Continue reading

    Jun 05, 20188 min read
  • Chatbot

    Chatbots: A New Website User Experience

    Your site is a collection of information built upon a defined Information Architecture, making it easy to navigate through. However, if you don’t know what content you have, it’s hard to put together a useful architecture. Whether you’re creating something from scratch or redesigning an existing site, completing a content audit will help you take stock of all of the information you need before you begin assessing IA.Continue reading

    Apr 25, 20187 min read
  • reporting usability

    How to Create Actionable Results with Usability Reporting

    Creating a website project with a great user experience is much more than testing and designing. There’s also that critical step in between the two; when you interpret those test results and use them to make highly useful sites. Usability reporting is the process of delivering your test results to other designers, key decision makers and anyone else directly involved in the creation of the final project.Continue reading

    Apr 10, 20188 min read