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Content Planning, Content Planning Guide

How & Where to Hire Freelance Writers

Content marketing is huge. In 2018, 91% of B2B marketers used content marketing, and 82% of B2C marketers found it to be a key strategy for success. And yet, 60% of people find it difficult to create content consistently. Even if today’s theme is, “everybody’s a writer”, that doesn’t make everybody a good writer. It doesn’t mean that everybody’s content is going to produce results for your business, like generating leads or converting prospects.

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September 17, 2019

User Experience, UX Design

Best Sketch Wireframe Kits to Get Your Project Started

You’ve pushed through discovery: user research, stakeholder input, content audits, and more. Now it’s time to put the information architecture together in a responsive design that meets the needs of a hungry audience. Wireframes are not a new concept in this world. Wireframes set the stage for any final product or invention. Blueprints for homes and buildings serve as wireframes; in prototyping for products, they’re often displayed in three-dimensional formats, like with computer-assisted design (CAD) drawings.

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August 28, 2019

Content Planning, Content Planning Guide

10 Questions to Ask Your Social Media Manager

Almost everyone uses social media in some capacity. Between 60-80% of U.S. adults use Facebook and/or Youtube, for instance. And 20-40% of people say they use Instagram, Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, and/or Reddit. 3.48 billion people use social media—some even argue that we’re seriously addicted to it. So, it’s no wonder social media is an attractive tool to marketers.

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August 14, 2019

Creating a User Flow, User Flow

Getting Started With Building UX & User Flows for E-commerce

If you're going to build a successful e-commerce site, then you need to focus on what users want. If you don't, then even if you get plenty of traffic, you lose money because of uncompleted sales by disgruntled visitors. If you want to avoid that scenario, then it's important to think about user flows to help design a better overall user experience (UX). This topic can often be confusing, so we're going to break it down.

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July 31, 2019

User Experience, UX Planning

Understanding Mobile First Design Strategy in 2019

In 2015, Google announced and rolled out their “mobile-friendly” algorithm update, which meant mobile-friendly and responsive websites would get prioritized in rankings for better user experience (UX). Web administrators around the world prepared for the shift, and it took on a trending name, “Mobilegeddon.” Google even rolled out a mobile-friendly testing tool to help people check the mobile health of their website.

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July 17, 2019

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