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Creating a User Flow, User Flow

Getting Started With Building UX & User Flows for E-commerce

If you're going to build a successful e-commerce site, then you need to focus on what users want. If you don't, then even if you get plenty of traffic, you lose money because of uncompleted sales by disgruntled visitors. If you want to avoid that scenario, then it's important to think about user flows to help design a better overall user experience (UX). This topic can often be confusing, so we're going to break it down.

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July 31, 2019

User Experience, UX Planning

Understanding Mobile First Design Strategy in 2020

In 2015, Google announced and rolled out their “mobile-friendly” algorithm update, which meant mobile-friendly and responsive websites would get prioritized in rankings for better user experience (UX). Web administrators around the world prepared for the shift, and it took on a trending name, “Mobilegeddon.” Google even rolled out a mobile-friendly testing tool to help people check the mobile health of their website.

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January 3, 2020

Content Planning, Content Planning Guide

Creating a Social Media Calendar, the Easy Way

Have you thought about building a social media calendar, but didn’t because you thought it would be too much work? Not only is that a bad idea, but it’s also simply not true. Creating a social media calendar doesn’t have to be hard, especially when you start with a template.

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July 3, 2019

Information Architecture, Website Architecture Strategy

Website Architecture: Users vs. Googlebot & What the Pros Think

Since the beginning of the internet, website developers and webmasters have tried to please search engine bots with various forms of keyword and linking strategies; from keyword stuffing to an emphasis on backlinks to a website. But website content hasn’t been the only victim of these tactics, as design and development, website architecture and site navigation have been impacted by what’s now considered black hat search engine optimization (SEO) techniques.

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June 19, 2019

User Experience, UX Analytics

5 Heatmapping Apps That Improve UX and Increase Conversions

Have you ever walked through a department store and wondered why in the world they organized it the way they did? You become frustrated because what you thought was going to be a 15-minute in-and-out trip turned into a 45-minute scavenger hunt for your grocery list. This is what happens when you don’t take user experience into account, and it happens within physical stores but also on the web, all the time.

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June 5, 2019

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