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Information Architecture, Website Architecture Strategy

Website Architecture: Users vs. Googlebot & What the Pros Think

Since the beginning of the internet, website developers and webmasters have tried to please search engine bots with various forms of keyword and linking strategies; from keyword stuffing to an emphasis on backlinks to a website. But website content hasn’t been the only victim of these tactics, as design and development, website architecture and site navigation have been impacted by what’s now considered black hat search engine optimization (SEO) techniques.

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June 19, 2019

User Experience, UX Analytics

5 Heatmapping Apps That Improve UX and Increase Conversions

Have you ever walked through a department store and wondered why in the world they organized it the way they did? You become frustrated because what you thought was going to be a 15-minute in-and-out trip turned into a 45-minute scavenger hunt for your grocery list. This is what happens when you don’t take user experience into account, and it happens within physical stores but also on the web, all the time.

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June 5, 2019

Usability Diagrams

Top UI & UX Prototyping Tools for 2019

Prototyping is an essential part of developing web and mobile apps and tools - in fact, you can't do without it. Just as many artists do sketches before completing a piece, UI and UX designers need prototypes to eliminate costly errors down the line. Prototypes can also help you figure out what end users or customers need early in the design process. Nobody wants to create an end product that doesn't work for the people who need it.

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May 22, 2019

User Experience, UX Design

10 Tools to Optimize WordPress Images for a Better User Experience

No one likes a slow-loading website. Long load times aren’t just horrible for the user experience; they can also negatively impact a website’s SEO. For many WordPress sites, long load times are due to unoptimized images. These pictures, literally, bog down traffic and potential profits. However, large files aren’t the only reason your UX could tank. You also need to choose the right images for conveying your message.

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May 8, 2019

Content Planning, Content Planning Guide

13 Conferences You Don’t Want to Miss: Design, Content Strategy, & Digital Marketing

If you’re eager for a road trip in 2019 or in the future, why not visit a new place and learn new stuff about design, content strategy, or digital marketing in the process? There are hundreds of conferences sprinkled across the United States and around the world that focus on content and content strategy, design and development, accessibility, search engine optimization, and more. But how do you choose where to put your money and time?

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April 17, 2019

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