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User Experience, UX Analytics

5 Heatmapping Apps That Improve UX and Increase Conversions

Have you ever walked through a department store and wondered why in the world they organized it the way they did? You become frustrated because what you thought was going to be a 15-minute in-and-out trip turned into a 45-minute scavenger hunt for your grocery list. This is what happens when you don’t take user experience into account, and it happens within physical stores but also on the web, all the time.

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June 5, 2019

User Experience, UX Design

10 Tools to Optimize WordPress Images for a Better User Experience

No one likes a slow-loading website. Long load times aren’t just horrible for the user experience; they can also negatively impact a website’s SEO. For many WordPress sites, long load times are due to unoptimized images. These pictures, literally, bog down traffic and potential profits. However, large files aren’t the only reason your UX could tank. You also need to choose the right images for conveying your message.

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May 8, 2019

Content Strategy

Technical SEO: Low Hanging Fruit Blocking Your Website’s Success

Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success -- or failure -- of your site’s visibility on search engine results pages (SERPs).

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October 25, 2018

Content Planning

How to Design A Website: A Complete Guide

Are you ready to design a website that solves a particular problem? You’ll need it to be highly usable, and you’ll need to do some preparations first. In fact, you should start your “design website plans” way sooner than you actually begin designing it. This is because the process behind how to design a website is as involved as the process of designing it.

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October 3, 2018

Website Architecture Strategy

Audience Language Should Guide Your Information Architecture

When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.

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September 26, 2018

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