User Experience, Using Slickplan, UX Planning
Like it or not, most of us are online customers now. So it's more important than ever for businesses to deliver a stellar digital customer experience (CX). But what exactly does that mean? One key issue is how your customers perceive their interaction with your business. Every single message, link click, phone call and other connection counts. Digital customer experience isn't just about customer service; it's everything.
Content Planning, Content Planning Guide
Have you thought about building a social media calendar, but didn’t because you thought it would be too much work? Not only is that a bad idea, but it’s also simply not true. Creating a social media calendar doesn’t have to be hard, especially when you start with a template.
Have you ever walked through a department store and wondered why in the world they organized it the way they did? You become frustrated because what you thought was going to be a 15-minute in-and-out trip turned into a 45-minute scavenger hunt for your grocery list. This is what happens when you don’t take user experience into account, and it happens within physical stores but also on the web, all the time.
A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains
When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.
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