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Content Planning, Content Planning Guide

Creating a Social Media Calendar, the Easy Way

Have you thought about building a social media calendar, but didn’t because you thought it would be too much work? Not only is that a bad idea, but it’s also simply not true. Creating a social media calendar doesn’t have to be hard, especially when you start with a template.

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July 3, 2019

User Experience, UX Analytics

5 Heatmapping Apps That Improve UX and Increase Conversions

Have you ever walked through a department store and wondered why in the world they organized it the way they did? You become frustrated because what you thought was going to be a 15-minute in-and-out trip turned into a 45-minute scavenger hunt for your grocery list. This is what happens when you don’t take user experience into account, and it happens within physical stores but also on the web, all the time.

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June 5, 2019

Slickplan Usability Guides

Creating (and Protecting) Your Brand Story

A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains

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October 10, 2018

Website Architecture Strategy

Audience Language Should Guide Your Information Architecture

When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.

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September 26, 2018

Slickplan Usability Guides

What Different Generations Need From User-First Design

Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.

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August 22, 2018

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