A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains
When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.
Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.
Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.
You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO.
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