Articles tagged as “Customer Experience” (20)

  • Local Listings Blog

    Why Your Local Listings Matter to SEO Strategy

    You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO.Continue reading

    Jul 18, 20188 min read
  • dropdown menu blog

    Dropdown Menus: Best Use Cases

    There are many opinions about dropdown menus — some developers love them, other developers hate them. But studies have found that in several cases, they can benefit the user experience. Learn best practices to develop the most accessible and user-friendly dropdown navigation experience for your audience.Continue reading

    Jun 28, 20187 min read
  • FAQ Blog

    Here’s How to Keep Your FAQ Page from Becoming A Graveyard

    Are you thinking of including an FAQ page on your next website project? There’s a good chance you are. The frequently asked questions page is a common feature of many websites – regardless of the industry. They serve as a single place for a website user to find answers to all the common questions they might have about your product, services, organization or other relevant topics. They make it easy for website users; but unfortunately, they are seldom executed correctly.Continue reading

    Jun 12, 20188 min read
  • call-to-action Blog

    Why a Call-to-Action Will Always Matter

    The internet has been around for a while, and during that time there have been many changes in website design. We’ve gone from dancing gif files to flat design 2.0. We’ve lengthened content, minimized word counts, and added videos. One thing that is certain is that the user experience of the world wide web is continually evolving; another is that the call-to-action is a fundamental element of website design.Continue reading

    Jun 08, 20188 min read
  • Microcopy

    Microcopy Can Affect Your UX – Here’s How

    You may not have heard of microcopy, but you’ve definitely have seen it. Microcopy are those small pieces of text that instruct, direct or inform users. It’s the copy that helps users know what to do, and ultimately significantly impacts a website’s user experience. Microcopy appears everywhere on a website, you’ll see it as error messages, on pop-ups, as email subject lines, and in those call-to-actions that encourage you to add an item to your shopping cart. Continue reading

    Jun 05, 20188 min read
  • GDPR

    Preparing for Success with the General Data Protection Regulation

    In an era of far-reaching user data breaches from banking to social networks, the European Union (EU) is set to initiate its April 2016-approved legislation known as the General Data Protection Regulation, or GDPR. This is a bold move in the right direction for consumers whose information is spread far and wide on the internet, whether it’s logging into apps on smartphones, or providing personal data to companies for products and services.Continue reading

    May 23, 20188 min read
  • reporting usability

    How to Create Actionable Results with Usability Reporting

    Creating a website project with a great user experience is much more than testing and designing. There’s also that critical step in between the two; when you interpret those test results and use them to make highly useful sites. Usability reporting is the process of delivering your test results to other designers, key decision makers and anyone else directly involved in the creation of the final project.Continue reading

    Apr 10, 20188 min read
  • Help Center Information Architecture Blog

    Help Center Info Architecture – The Who, What, When, and Why

    If you think your help center is merely a collection of articles, now is the time to upgrade your thinking. A well-organized knowledge base can help your audience not only find the information they need but also stay engaged with your website longer. It’s more than the answers you provide, it’s about how you provide those answers. Continue reading

    Jan 24, 20188 min read
  • target audiences and user personals

    You Can be Anything but Not Everything

    When designing with the user in mind, it can be tempting to try and please everyone at the same time. While it may seem efficient or even practical to meet every possible need, in reality it’s not the best way to approach web design. Instead of going after all potential users, it is much better to have a targeted audience. Let’s discuss why and how.Continue reading

    Jul 12, 20174 min read
  • Want Better Service Quality? Start by Improving the Customer Experience

    Want Better Service Quality? Start by Improving the Customer Experience

    If a website or mobile app is designed to help users do something — whether for business, pleasure or information, shouldn’t it, by definition, benefit that user? Most designers are aware of this principle; however they still struggle with utilizing it. Service quality, as a result, has become a relevant measurement of the success of a website or app. Service Quality is heavily based on the customer’s experience. The customer determines whether or not the service they received satisfied their initial expectations. Their experience will be what they base it on. If you want your customers to report better Service Quality, give them the experience they are looking for.Continue reading

    Apr 26, 20174 min read