Content Strategy, Website Architecture Strategy
Buttons on the web are an integral part of user experience. Their goal is to inspire conversion and action from the person on the other side of the screen. But when they’re not implemented well - either in design or copy - they may not be getting any attention at all. As a user experience (UX) professional, it’s important to know how to best design buttons for the web in 2020.
Do we even remember a time before favicons? Those little emoji-sized logos we see in our browser tabs and windows are often overlooked, but essential to a brand’s full experience online. However, favicons are more than just an essential brand element: They’re also vital for users who like to bookmark. These little icons help identify bookmarks quickly and easily. If your brand grows, your favicon can even become more recognizable than your logo.
Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.
Content management is on the rise with the demands of content resources constantly evolving across organizations. Read about how you can respond to content management trends in 2018, from watching on the sideline to preparing for adoption into your content culture.
You may not have heard of microcopy, but you’ve definitely have seen it. Microcopy are those small pieces of text that instruct, direct or inform users. It’s the copy that helps users know what to do, and ultimately significantly impacts a website’s user experience. Microcopy appears everywhere on a website, you’ll see it as error messages, on pop-ups, as email subject lines, and in those call-to-actions that encourage you to add an item to your shopping cart.
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