Articles tagged as “Personas” (5)

  • user personas

    Using Personas to Create a Great User Experience

    Every website, regardless of its artistic merit, should have an intended audience. For example, a blog might be designed around a particular topic, such as how to use a product or some other specific interest. Whereas a business website may be designed to reach certain customers, or an internal application may serve specific teams.Continue reading

    Mar 01, 20217 min read
  • UX Researcher

    User Experience Researcher – A Job Guide

    Starting a career in the user experience (UX) research field is a decision that more and more people are making nowadays. Better understanding of what the job means and why it is important has grown substantially in the last few years. So if you’re just starting on your career path or looking for a change, this might be just the right choice for you. A position as a UX researcher comes with many benefits.Continue reading

    Feb 26, 20206 min read
  • Audience IA Blog

    Audience Language Should Guide Your Information Architecture

    When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.Continue reading

    Sep 26, 20186 min read
  • Empathy Map

    How Empathy Maps Can Revitalize Your UX

    Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.Continue reading

    Aug 15, 20188 min read
  • target audiences and user personals

    You Can be Anything but Not Everything

    When designing with the user in mind, it can be tempting to try and please everyone at the same time. While it may seem efficient or even practical to meet every possible need, in reality it’s not the best way to approach web design. Instead of going after all potential users, it is much better to have a targeted audience. Let’s discuss why and how.Continue reading

    Jul 12, 20174 min read