Content Strategy, Website Architecture Strategy
Starting a career in the user experience (UX) research field is a decision that more and more people are making nowadays. Better understanding of what the job means and why it is important has grown substantially in the last few years. So if you’re just starting on your career path or looking for a change, this might be just the right choice for you. A position as a UX researcher comes with many benefits.
When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.
Usability Diagrams, UX Planning
Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.
When designing with the user in mind, it can be tempting to try and please everyone at the same time. While it may seem efficient or even practical to meet every possible need, in reality it’s not the best way to approach web design. Instead of going after all potential users, it is much better to have a targeted audience. Let’s discuss why and how.
Every website, regardless of its artistic merit, should have an intended audience. For example, a blog might be designed around a particular topic, such as how to use a product or some other specific interest. Whereas a business website may be designed to reach certain customers, or an internal application may serve specific teams.
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