Articles tagged as “Target Audience” (7)

  • Technical SEO Blog

    Technical SEO: Low Hanging Fruit Blocking Your Website’s Success

    Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success — or failure — of your site’s visibility on search engine results pages (SERPs).Continue reading

    Oct 25, 201810 min read
  • Brand Story Blog

    Creating (and Protecting) Your Brand Story

    A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains Continue reading

    Oct 10, 20188 min read
  • Audience IA Blog

    Audience Language Should Guide Your Information Architecture

    When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.Continue reading

    Sep 26, 20186 min read
  • Mobile Apps

    5 Ways Slickplan Can Help You Build a Better Mobile App

    Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions.Continue reading

    Sep 05, 20189 min read
  • Local Listings Blog

    Why Your Local Listings Matter to SEO Strategy

    You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO.Continue reading

    Jul 18, 20188 min read
  • reporting usability

    How to Create Actionable Results with Usability Reporting

    Creating a website project with a great user experience is much more than testing and designing. There’s also that critical step in between the two; when you interpret those test results and use them to make highly useful sites. Usability reporting is the process of delivering your test results to other designers, key decision makers and anyone else directly involved in the creation of the final project.Continue reading

    Apr 10, 20188 min read
  • target audiences and user personals

    You Can be Anything but Not Everything

    When designing with the user in mind, it can be tempting to try and please everyone at the same time. While it may seem efficient or even practical to meet every possible need, in reality it’s not the best way to approach web design. Instead of going after all potential users, it is much better to have a targeted audience. Let’s discuss why and how.Continue reading

    Jul 12, 20174 min read