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UX Analytics

How to Create Actionable Results with Usability Reporting

Creating a website project with a great user experience is much more than testing and designing. There’s also that critical step in between the two; when you interpret those test results and use them to make highly useful sites. Usability reporting is the process of delivering your test results to other designers, key decision makers and anyone else directly involved in the creation of the final project.

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April 10, 2018

UX Planning

You Can be Anything but Not Everything

When designing with the user in mind, it can be tempting to try and please everyone at the same time. While it may seem efficient or even practical to meet every possible need, in reality it’s not the best way to approach web design. Instead of going after all potential users, it is much better to have a targeted audience. Let’s discuss why and how.

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July 12, 2017

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