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Website Architecture Strategy

Audience Language Should Guide Your Information Architecture

When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.

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September 26, 2018

UX Analytics

How to Interpret Your Website Metrics

There are plenty of metrics to keep an eye on in Google Analytics, but what do they mean and how can you interpret them? Check out these tips to impactful metrics and how they can help you improve your website’s experience for your target users.

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September 19, 2018

UX Planning

5 Ways Slickplan Can Help You Build a Better Mobile App

Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions.

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September 5, 2018

Slickplan Usability Guides

What Different Generations Need From User-First Design

Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.

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August 22, 2018

UX Planning

How Empathy Maps Can Revitalize Your UX

Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.

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August 15, 2018

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