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UX Analytics

How to Interpret Your Website Metrics

There are plenty of metrics to keep an eye on in Google Analytics, but what do they mean and how can you interpret them? Check out these tips to impactful metrics and how they can help you improve your website’s experience for your target users.

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September 19, 2018

Content Planning, Sitemaps For SEO

Site Mapping: A Comprehensive Guide

Sitemaps are a surprisingly straightforward, yet complex part of the website planning process. They look simple and often don’t take too long to create, but their influence on a final website, in terms of navigation and usability, is entirely more complicated.

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August 8, 2018

UX Design

Why a Call-to-Action Will Always Matter

The internet has been around for a while, and during that time there have been many changes in website design. We’ve gone from dancing gif files to flat design 2.0. We’ve lengthened content, minimized word counts, and added videos. One thing that is certain is that the user experience of the world wide web is continually evolving; another is that the call-to-action is a fundamental element of website design.

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June 8, 2018

Creating a User Flow, UX Planning

10 Ways Site Flows & User Flows Are Both Different and Similar

Did your last website project start with a diagram? If not, it should have. Diagrams are at the core of effective website planning, yet they are often overlooked. Whether it is a site flow or a user flow, these visualizations help website teams understand how a website will both look and work, and are essential to creating any UX website.

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May 9, 2018

Creating a User Flow

10 Techniques for Optimizing User Flow on a Website

Is your website underperforming? Before you spend money on more marketing, consider improving the user experience first. User flow optimization is an excellent way to make any site better while maintaining the user as the focus. Before you can discuss how to improve user flow, you must first understand what user flow is. Basically speaking, user flow represents the path taken by a website user to complete a specific task.

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December 7, 2017

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