Microsites are typically small, targeted websites focused on a specific audience or campaign. But sometimes they pop up more than they should across brands and organizations of all industries. See when you should use a microsite, and crucial questions to help you organize the right team and resources.
Creating a User Flow, Usability Diagrams, UX Planning
Did your last website project start with a diagram? If not, it should have. Diagrams are at the core of effective website planning, yet they are often overlooked. Whether it is a site flow or a user flow, these visualizations help website teams understand how a website will both look and work, and are essential to creating any UX website.
UX Planning, Website Architecture Strategy
Your site is a collection of information built upon a defined Information Architecture, making it easy to navigate through. However, if you don’t know what content you have, it’s hard to put together a useful architecture. Whether you’re creating something from scratch or redesigning an existing site, completing a content audit will help you take stock of all of the information you need before you begin assessing IA.
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