Customer Journey Map Template

About the Customer Journey Map Template

  • What is it?

    A customer journey map is a visualization of the process a customer goes through in interacting with a brand.
  • What's the purpose?

    Customer journey maps are used to better understand expectations and optimize customer experience.
  • Who uses it?

    Customer journey maps are used in marketing and sales.
  • Best practices

    Create customer personas; identify motivations and pain points; identify the steps of the the customer journey