Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success -- or failure -- of your site’s visibility on search engine results pages (SERPs).
Your website is almost done. You have your design sketched out. The sitemap has been approved. All that’s left to do is add a few pictures… But wait! Before you grab some random stock photo, put some thought into the images you choose. Photos are more than just design; they are a critical part of branding. If you aren’t careful, your pretty pictures can lead to a poor user experience.
A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains
Are you ready to design a website that solves a particular problem? You’ll need it to be highly usable, and you’ll need to do some preparations first. In fact, you should start your “design website plans” way sooner than you actually begin designing it. This is because the process behind how to design a website is as involved as the process of designing it.
When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.
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