It’s not about them, it’s about everyone else. You’ll say this a lot when you work with your C-suite on setting navigation priorities. Follow these tips to keep them involved, but informed, about the best direction for your site’s IA and overall user experience.
Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions.
Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more.
Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.
Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.
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