So, you are all set. You’ve talked with the client (or yourself), and you have a good sense of what you are going to do. Now is the time to start organizing and diagramming your IA, right? Not so fast – before you begin, there are a few things to keep in mind. When it comes to website design, many people don’t recognize the amount of work that goes into it before you have a finished product. It’s almost like reality television. Sure you are watching it as it unfolds, but did you consider what may have happened before the show aired?