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A blog has frequently updated content and is a discussion or informational website or web page consisting of text or article-type entries. Posts are often displayed in reverse chronological order, with the most recent post appearing first, at the top of the web page.
A blog is used to share information about a topic, typically in a conversational style.
Companies use blogs as a channel of communication with their website visitors and/or customers. It can help to boost search engine rankings and increase website traffic.
Create blog posts that support larger company goals; post frequently; choose the right key words for SEO