About this course
Many content managers are starting to be overwhelmed by the volume of content that they need to manage. When there is a lot of legacy information that still needs to be accessible or just a large quantity of data, it’s time to start learning about information architecture.
Information architecture is simply the way information is organized online. At its most basic level, a website could include just a home page. However, today's more complicated sites often include dozens or even hundreds of pages, and it's essential that all of them are easy to navigate to. When a website is easy to navigate, it makes it easier for people to get to what they need, and it makes it more likely that they will either purchase those products or hire the company for their services.
This course was developed for user interface designers, search analysts, and anyone who manages content. In this quick, two-day course, they’ll come to understand the basic principles of information architecture. The class will cover information models, metadata schemes, and how card sorting works. By the end of the class, students will understand how information architecture is key to search and user experience, and have a better idea of content governance.
There are two different formats available for this class. There’s the Master Class, which is the basic two-day course and dives deep into information architecture. Or, there’s the CKS Certification in information architecture, which is the Master Class plus the online KM Foundation course.
The first day of the class will begin with an introduction to information architecture. The class will introduce a case study that students will use to complete the exercises throughout the rest of the course. Then, they’ll learn to construct a content model and how to perform a content audit. Students will develop metadata schema and a taxonomy during that first day.
The second day of class will dive more deeply into information architecture, and especially its role as a part of search. Since most site visitors will come through search, and not by directly typing in a web address, it’s important to think about search. The course will also talk about its relation to the user interface. Students will understand governance and how to create a great information architecture that will last.
Finally, the instructors will dive into the details of how to implement a new information architecture. They will talk about content modeling, search integration, and site collection structures. At the end of the day, students will take a certification exam that will show future employers that they have the knowledge and experience that it takes to manage large amounts of content.