2020 Conferences You Don’t Want to Miss: Design, Content Strategy, & Digital Marketing

Content Conferences

If you’re more of a wordsmith — from UX writing and microcopy to content strategy to content marketing — there is no shortage of content conferences across the United States. Like the design conferences, content conferences offer networking opportunities, peer learning, and presentations from industry leaders. You’ll also build great opportunities to advance your career and make connections in a growing and ever-shifting industry.

Confab

Every spring, Confab in Minneapolis opens its doors to thousands of content experts, from writers to strategists to marketers, and everything in between. Founded and emceed by BrainTraffic CEO and author of Content Strategy for the Web, Kristina Halvorson, this multi-day conference brings in content pros from across the country. Intensive workshops are also available, giving smaller groups a more hands-on approach to perfecting information architecture, personas, user journeys, and content writing.

Learn more and reserve your seat at Confab.

Content Marketing World

Make your way to the city of rock n’ roll with Content Marketing World, held in late summer in Cleveland, Ohio. Hosted by Content Marketing Institute — a leader in know-how for content marketing strategy — this multi-day conference offers more than 120 workshops and presentations from experts in content strategy, storytelling, marketing, and more. More than 3,700 people attended in 2018, and the numbers of content folks who attend keep growing. Stick around for their celebrity keynote speaker, too.

Learn more and reserve your seat at Content Marketing World.

ContentTECH Summit
(Formerly Intelligent Content Conference)

Also sponsored by Content Marketing Institute, the ContentTECH Summit (formerly the Intelligent Content Conference) is all about strategizing content at scale, especially for large industries and organizations with complex software. The ContentTECH Summit focuses on technology and innovations for delivering content in new ways. It boasts its speakers as “trailblazing pioneers who are not just traveling the new content roads – but paving them.”

Learn more and reserve your seat at ContentTech.

Call To Action (CTA) Conference

Brought to you by the creative minds at Unbounce, an innovative landing page and online advertising tech company, comes Call to Action Conference. In September, the Call To Action Conference will find its visitors in Vancouver, Canada. You’ll get familiar with new strategies in content, social, email and digital marketing. From the broad range of topics, sessions, and presentations to networking opportunities with digital professionals from around the globe, CTA Conference is a popular destination you won’t want to miss.

Watch every session on your own time and access each speaker’s slide decks to boot at Call To Action Conference.

Digital Marketing

If SEO, social media, and marketing principles are more your speed, these conferences have a perfect home for you and your team. Like other conferences, it’s a chance to network with other digital professionals and share strategies, ideas, and approaches to achieving more in an evermore Google-first world.

MozCon

If you’re in the digital world and you’ve not heard of Moz, we’re here to help. MozCon is the annual digital marketer’s ultimate conference. Held each year in Seattle, Washington, you’ll start your multi-day experience with sessions led by industry leaders inside and outside Moz, as well as with some of Moz’s prestigious partners and sponsors. At night, you’ll socialize with other professionals during activities and events.

If you’re trying to grow your knowledge of all things digital marketing — SEO, paid advertising, pay-per-click, or just the shift in algorithms and technology — MozCon is a conference you’ll want to check for yourself.

Learn more and reserve your seat at MozCon.

SMX (Search Marketing Expo)

Wherever you are in the world, SMX is here for you. Held throughout the year and sponsored by Search Engine Land — a formidable expert for keeping a finger on the pulse of search’s little shifts — the SMX conference focuses on “white hat” SEO tactics, so you won’t find any sneaky rule breakers here. It’s diverse training and multiple opportunities for networking makes this one of the more highly attended (and sought after) conferences for SEO experts around the globe.

Their tagline? “You’re obsessed with SEO. We are, too.”

Learn more and reserve your seat at Marketing Land.

INBOUND

Get a taste of Hollywood, digital marketing, and anything else that calls to you at HubSpot’s INBOUND conference. Taking place in Boston, Massachusetts, this multi-day event brings in Hollywood actors, comedians, and producers who make an appearance along with (of course) industry leaders for digital marketing. With more than 24,000 attendees from more than 100 countries around the globe, this event is one of the highest attended digital conferences in the market. You’ll get inspired, educated, and ready to tackle your next big idea with help from INBOUND’s four-day experience.

Learn more and reserve your seat at INBOUND.

Social Media Marketing World

If wrangling the perils of social media’s ever-fluctuating environment and algorithms are more your speed, Social Media Marketing World is the conference you’ve been seeking. Facebook, YouTube, Instagram, and more are represented with industry experts, along with forward-thinking agency professionals from MarketingProfs, Social Media Examiner and more. This conference brings social media coordinators and professionals up to speed on the latest changes, return on investment (ROI) opportunities, and other tricks that help businesses and brands of all sizes take advantage of social media’s reach power.

Learn more and reserve your seat at Social Media Examiner.

Adobe Summit

The Adobe Summit is all about digital experience, no matter where your background or what you do day-to-day. Hollywood, professional sports, and big names like Microsoft and Adobe bring inspiring thought leaders to lead sessions and labs for attendees from around the world. The networking potential is high at this event, as well as the opportunity to connect with major brands and providers of marketing technology and services. No matter what industry you’re in — from healthcare to government to higher education to retail — there are sessions and breakouts that will not only inspire you, but connect you with others for peer sharing and learning.

Learn more and reserve your seat at Adobe.

Don’t Miss Your Opportunity

Whether you’re self-employed or you work within an organization or agency, don’t miss your opportunity to attend one of these events and advance your skills, imagination, and opportunities. While the conferences vary in price, length, and location, there are plenty of reasons to convince your manager (or yourself) why attending an industry conference is a good idea.

On top of your own learning, it’s a great way to share what you learned when you get back. And, most conferences offer slides of the sessions at the end of the conference or shortly after, so you can refresh your mind with what you learned or take a peek at any sessions you may have missed.