User Flow (15 articles)
Customer journey map: an 8-step guide with a complete case study
Customer journey mapping is what creates clarity across the key touchpoints your customers hit when interacting with your brand — and helps you pinpoint and fix problem areas. Do you… Continue readingDecember 4, 2024 • 23 min read
Task flow diagrams: Crafting clear, goal-oriented user paths
A task flow maps out the key steps a user goes through to complete a specific task in a clear, linear sequence. They’re a helpful UX design tool for creating… Continue readingUpdated November 12, 2024 • 9 min read
Building effective ecommerce user flows: UX tips for better conversions
If you want to make your e-commerce site more profitable, understanding and optimizing ecommerce user flows is critical, because all the traffic in the world doesn’t matter if you can’t… Continue readingBy Ian LawsonUpdated November 12, 2024 • 18 min read
11 unexpected user flow optimization strategies that work
Have you ever gotten lost on a website? Of course you have, we all have, and it’s always frustrating. Nothing worse than clumsy navigation, hard-to-find pages or just too many… Continue readingBy Ian LawsonUpdated November 12, 2024 • 16 min read
User journey vs user flow: Different paths that shape UX
If you’re a UX designer, you’ve no doubt thrown around the terms ‘user journey’ and ‘user flow’ a million times, sometimes even interchangeably. While they may sound similar and are… Continue readingUpdated November 12, 2024 • 15 min read
User flow vs sitemap: How to use each to optimize UX design
Wondering about the difference between sitemap and user flow in UX design? You’re in luck, strap in as we dig into the specific roles of each along with the purposes… Continue readingUpdated November 12, 2024 • 10 min read
User journey map: Definition, details & 5 steps to make one
Did you know that 88% of online consumers are less likely to return to a site after a bad experience? User journey mapping can help you avoid that fate. This… Continue readingJuly 10, 2024 • 12 min read
10 user flow examples (inspiration for your UX design process)
Obstacle courses are great…if you intend to play on one. They’re not so great when you’re navigating a website or app. In fact, there’s arguably no quicker way to lose… Continue readingUpdated November 12, 2024 • 14 min read
Top 10 user flow tools & apps of 2025
Looking for the best user flow tools to finesse your UX projects in 2025? Our breakdown of the top apps will help you pick the one that’s right for you… Continue readingBy Ian LawsonUpdated November 12, 2024 • 13 min read
Agile user story example: how to write user stories (template included)
Storytime! Ok, well, it isn’t that kind of storytime. User stories are a fun and easy way to collect information, requests, needs, wants, problem-solve, and more. But not just collect… Continue readingBy Sean LeSuerUpdated September 15, 2024 • 11 min read
What is user story mapping? (Plus 3 story map examples)
How is it that some websites or apps just seem to work flawlessly? Every step, every interaction, every button, intuitively crafted, right where they need to be. While it’s not… Continue readingUpdated September 13, 2024 • 7 min read
Navigation is For Your Users, Not Your C-Suite
It’s not about them, it’s about everyone else. You’ll say this a lot when you work with your C-suite on setting navigation priorities. Follow these tips to keep them involved, but informed, about the best direction for your site’s IA and overall user experience. Continue readingUpdated September 14, 2021 • 9 min readOrganizing Web Pages
As “unparalleled user experiences” moves to the top of the list in perfect website design, the structure and organization of your web pages is the most important aspect of your… Continue readingBy Ian LawsonUpdated July 28, 2021 • 3 min read
Perfecting User Flow in Sitemap Planning
Effective website and app design begins with expert architecture planning and a well-thought out sitemap that is crafted to engage audiences and enhance user experiences. Perfecting user flow is the… Continue readingBy Ian LawsonUpdated January 10, 2024 • 3 min read
Up Your Conversion Rates with a Better Sitemap
We’ve all seen it before. The website that just doesn’t seem to know what it’s about. The important items seem difficult to find and the less important things are splattered… Continue readingBy Ian LawsonUpdated July 28, 2021 • 2 min read