User Flow

All aspects of ux design start with understanding your websites user flow. Navigational menus, sidebars, footers and other ux elements should serve a concrete purpose to either push your user towards their ultimate goal, like a purchase, sign up, leave a review etc.. These goals and paths are determined by a through user flow analysis.

A user flow is essential for making sure that you are putting the user first when designing your website. A beautiful website does nothing for your business if your customers get lost while trying to use it.

The user flow is simply a summary of the steps a visitor to your site will take to achieve a goal, such as reading a blog post, purchasing a product, or getting a phone number to call for more information. It allows you to put yourselves in the shoes of your user and understand the user journey. You probably have a range of intended users of your website, so it’s important to create user flows for each of them.

There are many online user flow tools that will help you envision each potential online user flow, so that you can take note of any potential dead ends that a user could reach. Improving the user flow makes it easier for your customers to user your website, and less likely that they will leave and go to a competitor instead. Creating an online user flow for every possible situation gives you an opportunity to improve the efficiency of your site and, ultimately, will get you more business.

User flow will help your plan your customers journey through the site, but for more detailed aspects of page design visit our User Experience section.

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User Flow

Popular User Flow Articles

Creating a User Flow

Creating a User Flow

Navigation is For Your Users, Not Your C-Suite

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September 12, 2018

Creating a User Flow, UX Planning

10 Ways Site Flows & User Flows Are Both Different and Similar

Did your last website project start with a diagram? If not, it should have. Diagrams are at the core of effective website planning, yet they are often overlooked. Whether it is a site flow or a user flow, these visualizations help website teams understand how a website will both look and work, and are essential to creating any UX website.

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May 9, 2018

Creating a User Flow

10 Techniques for Optimizing User Flow on a Website

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December 7, 2017

Creating a User Flow, UX Design

8 Emerging User Interface Designs to Watch for in 2018

Every year, new trends develop in user interface design that literally changes the face of the Internet for years to come. Some of these trends are just starting to emerge in 2017, while others grow more popular each year. With a shift towards creating user experiences, rather than just selling, 2016 introduced some great new ideas into UI design. Perhaps the biggest change happened after apps such as Pokémon Go blurred the line between reality and screens. With this now a possibility, how we interact with those screens is even more critical than it once was.


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Creating a User Flow, User Flow

Organizing Web Pages

As “unparalleled user experiences” moves to the top of the list in perfect website design, the structure and organization of your web pages is the most important aspect of your…


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