Content (21 articles)
How to become a content strategist (with portfolio examples)
Content marketing works (you’re here after all), but producing content without a strategy won’t amount to much. An overarching plan is what allows you and your marketing team to create… Continue readingAugust 4, 2022•11 min read
The 10 best content planning tools for 2023
Whether you’re building a website from the ground up or adding to existing content, the organization of planned information should forever be on the top of your shortlist of note-worthy… Continue readingJuly 18, 2022•15 min read
10 common social media manager interview questions & answers
Interviews can be so stressful at times — for all involved. Waking up early and getting dressed nicely to go meet a stranger about a job. The candidate desperately needed… Continue readingJune 1, 2022•18 min read
SEO project management: how to manage SEO tasks effectively
Are your competitors outranking you? What does it take to make it to that coveted top spot on Google? Shoot, what if you’re not even showing up on the first… Continue readingMarch 2, 2022•13 min read
Website content management strategy: How-to + free template
Content requires management. Think about it, not only do you have various types of content in your arsenal, from social to website content and beyond, you also have content creators… Continue readingJanuary 19, 2022•12 min read
Best GatherContent alternatives (top 7 similar competitors)
Collecting, storing and preparing content – whether it’s for an existing or new website – is very much one of the most important things you’ll do in the planning phase… Continue readingJanuary 13, 2022•15 min read
Create a killer website content inventory in 7 steps
[Insert a cliche about the importance of content here.] You’ve heard ‘em all but, truth be told, people are coming to your site for your content. Period. Knowing exactly what… Continue readingJanuary 11, 2022•7 min read
How to find the best content writer for your website [Guide]
If you’re building a new website, don’t save your content for last. Just like the layout or any other feature, the writing that you’ll include is critically important, and should… Continue readingJune 7, 2021•9 min read
5 Content Management Trends Emerging in 2020
Content management is on the rise with the demands of content resources constantly evolving across organizations. Read about how you can respond to content management trends in 2018, from watching on the sideline to preparing for adoption into your content culture. Continue readingJanuary 5, 2020•6 min read
2020 Conferences You Don’t Want to Miss: Design, Content Strategy, & Digital Marketing
If you’re eager for a road trip in 2019 or in the future, why not visit a new place and learn new stuff about design, content strategy, or digital marketing in the process? There are hundreds of conferences sprinkled across the United States and around the world that focus on content and content strategy, design and development, accessibility, search engine optimization, and more. But how do you choose where to put your money and time? Continue readingDecember 17, 2019•8 min read
Top 20 Help Center Solutions for 2020
Think your website doesn’t need support options? Think again. Every website has a user and every user could potentially need help. Plus, how a website provides that help significantly impacts the user experience. Thankfully, today’s online support options include more than a few help pages. Below are some of the top help center solutions for 2018. Continue readingDecember 1, 2019•9 min read
How & Where to Hire Freelance Writers
Content marketing is huge. In 2018, 91% of B2B marketers used content marketing, and 82% of B2C marketers found it to be a key strategy for success. And yet, 60% of people find it difficult to create content consistently. Even if today’s theme is, “everybody’s a writer”, that doesn’t make everybody a good writer. It doesn’t mean that everybody’s content is going to produce results for your business, like generating leads or converting prospects. Continue readingSeptember 17, 2019•11 min read
Creating a Social Media Calendar, the Easy Way
Have you thought about building a social media calendar, but didn’t because you thought it would be too much work? Not only is that a bad idea, but it’s also simply not true. Creating a social media calendar doesn’t have to be hard, especially when you start with a template. Continue readingJuly 3, 2019•8 min read
Technical SEO: Low Hanging Fruit Blocking Your Website’s Success
Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success -- or failure -- of your site’s visibility on search engine results pages (SERPs). Continue readingOctober 25, 2018•10 min read
Voice Search: It’s Here. Is Your Content Ready?
Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more. Continue readingAugust 29, 2018•7 min read
Why Your Local Listings Matter to SEO Strategy
You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO. Continue readingJuly 18, 2018•8 min read
5 Tips for a Successful Content Migration
Is it time to migrate your content? Don’t fret, the process doesn’t have to be as daunting as it seems. Besides, you were going to need to do it one day. Updates and migrations are a part of website development, and content migrations are critical to both website redesign and maintenance. Migrations are the final piece of the website perfecting puzzle; however, they need to be done correctly; otherwise, your new site may quickly become a user experience nightmare. Continue readingJune 14, 2018•10 min read
How to Make Sure that Your Website is Up-to-Date: 10 Most Important Factors
Today, when web technologies develop at a high speed, owning an eminent website looks like a hard work. Obviously, it is an understandable thing. First of all, there are so many features that appear every season or even month. Without a doubt, not all of them make sense but you never know for sure before you try them. Secondly, in the world of web design fashion is as unpredictable as it is for fashion-mongers. Thus, new web trends continue appearing, so we can see the long lists of them at the end of every year. The same thing is with colors, buttons, web fonts, photography, etc. The thing is that sometimes a strong desire to be in trend makes a user forget about significant points. Therefore, in this post, we put together 10 important factors that will help your website to be up-to-date. Continue readingApril 17, 2018•12 min read
When Should You Use a One Page Website?
What if you could say everything that you needed to say on a single page without the hassle of menus? The one page website makes this a possibility, while also adding native responsiveness, an intense focus on content, and lowered design costs. However, with all great things, there is a cost, and this popular web design trend comes with its drawbacks. Continue readingDecember 20, 2017•8 min read
Want Better Service Quality? Start by Improving the Customer Experience
If a website or mobile app is designed to help users do something -- whether for business, pleasure or information, shouldn’t it, by definition, benefit that user? Most designers are aware of this principle; however they still struggle with utilizing it. Service quality, as a result, has become a relevant measurement of the success of a website or app. Service Quality is heavily based on the customer’s experience. The customer determines whether or not the service they received satisfied their initial expectations. Their experience will be what they base it on. If you want your customers to report better Service Quality, give them the experience they are looking for. Continue readingApril 26, 2017•4 min read
Determining Blog and Content Categories
If you are taking time to create blogs, articles, posts, and various website content that will drive traffic to your website, understanding content as it relates to your audience might… Continue readingDecember 11, 2014•2 min read