Content (17 articles)
How to find the best content writer for your website [Guide]
If you’re building a new website, don’t save your content for last. Just like the layout or any other feature, the writing that you’ll include is critically important, and should…Continue reading
Jun 07, 2021•9 min read
5 Content Management Trends Emerging in 2020
Content management is on the rise with the demands of content resources constantly evolving across organizations. Read about how you can respond to content management trends in 2018, from watching on the sideline to preparing for adoption into your content culture. Continue reading
Jan 05, 2020•6 min read
2020 Conferences You Don’t Want to Miss: Design, Content Strategy, & Digital Marketing
If you’re eager for a road trip in 2019 or in the future, why not visit a new place and learn new stuff about design, content strategy, or digital marketing in the process? There are hundreds of conferences sprinkled across the United States and around the world that focus on content and content strategy, design and development, accessibility, search engine optimization, and more. But how do you choose where to put your money and time?Continue reading
Dec 17, 2019•8 min read
Top 20 Help Center Solutions for 2020
Think your website doesn’t need support options? Think again. Every website has a user and every user could potentially need help. Plus, how a website provides that help significantly impacts the user experience. Thankfully, today’s online support options include more than a few help pages. Below are some of the top help center solutions for 2018. Continue reading
Dec 01, 2019•8 min read
How & Where to Hire Freelance Writers
Content marketing is huge. In 2018, 91% of B2B marketers used content marketing, and 82% of B2C marketers found it to be a key strategy for success. And yet, 60% of people find it difficult to create content consistently. Even if today’s theme is, “everybody’s a writer”, that doesn’t make everybody a good writer. It doesn’t mean that everybody’s content is going to produce results for your business, like generating leads or converting prospects. Continue reading
Sep 17, 2019•11 min read
10 Questions to Ask Your Social Media Manager
Almost everyone uses social media in some capacity. Between 60-80% of U.S. adults use Facebook and/or Youtube, for instance. And 20-40% of people say they use Instagram, Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, and/or Reddit. 3.48 billion people use social media—some even argue that we’re seriously addicted to it. So, it’s no wonder social media is an attractive tool to marketers.Continue reading
Aug 14, 2019•8 min read
Creating a Social Media Calendar, the Easy Way
Have you thought about building a social media calendar, but didn’t because you thought it would be too much work? Not only is that a bad idea, but it’s also simply not true. Creating a social media calendar doesn’t have to be hard, especially when you start with a template.Continue reading
Jul 03, 2019•8 min read
Technical SEO: Low Hanging Fruit Blocking Your Website’s Success
Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success — or failure — of your site’s visibility on search engine results pages (SERPs).Continue reading
Oct 25, 2018•10 min read