About Erin Schroeder

Erin Schroeder is a senior content strategist and writer at Geonetric, where she helps healthcare brands organize user-first websites, content marketing, and brand messaging. As a former journalist, she never lost her love to write. You'll also see her articles on content strategy and user experience around the web, including UX Collective, UX Booth, and Prototypr.

27 articles

• Unifying Designers and Developers Through Agile UX

  In the past several years, Agile has risen to the top of favorite methodologies of designers and front-end developers around the world. As a method rooted in engineering and development,…Continue reading

  • User Experience
  • UX Planning

  Jul 17, 2020•11 min read
• Understanding Kanban & Scrum Tactics for UX Designers

  If you’ve been even remotely around or in the website and software development industry in the last 20 years, you’ve heard of Agile. Agile principles focus on self-organized teams delivering…Continue reading

  • User Experience
  • Using Slickplan
  • UX Planning

  Jan 08, 2020•12 min read
• Designing Buttons for the Web – Guide & Examples for 2020

  Buttons on the web are an integral part of user experience. Their goal is to inspire conversion and action from the person on the other side of the screen. But when they’re not implemented well – either in design or copy – they may not be getting any attention at all. As a user experience (UX) professional, it’s important to know how to best design buttons for the web in 2020.Continue reading

  • User Experience
  • UX Design

  Jan 06, 2020•10 min read
• 5 Content Management Trends Emerging in 2020

  Content management is on the rise with the demands of content resources constantly evolving across organizations. Read about how you can respond to content management trends in 2018, from watching on the sideline to preparing for adoption into your content culture. Continue reading

  • Content Strategy

  Jan 05, 2020•6 min read
• Understanding Mobile First Design Strategy in 2020

  In 2015, Google announced and rolled out their “mobile-friendly” algorithm update, which meant mobile-friendly and responsive websites would get prioritized in rankings for better user experience (UX). Web administrators around the world prepared for the shift, and it took on a trending name, “Mobilegeddon.” Google even rolled out a mobile-friendly testing tool to help people check the mobile health of their website.Continue reading

  • User Experience
  • UX Planning

  Jan 03, 2020•10 min read
• Web Design Salary Guide

  The web design career is growing, but what can web designers expect for salaries in today’s climate? More importantly, how does one become a successful web designer, and what options are out there for career satisfaction? This web design salary guide for 2018 can help answer those questions.Continue reading

  • Slickplan Usability Guides

  Jan 02, 2020•12 min read
• 2020 Conferences You Don’t Want to Miss: Design, Content Strategy, & Digital Marketing

  If you’re eager for a road trip in 2019 or in the future, why not visit a new place and learn new stuff about design, content strategy, or digital marketing in the process? There are hundreds of conferences sprinkled across the United States and around the world that focus on content and content strategy, design and development, accessibility, search engine optimization, and more. But how do you choose where to put your money and time?Continue reading

  • Content Planning
  • Content Planning Guide

  Dec 17, 2019•8 min read
• Best Sketch Wireframe Kits to Get Your Project Started

  You’ve pushed through discovery: user research, stakeholder input, content audits, and more. Now it’s time to put the information architecture together in a responsive design that meets the needs of a hungry audience. Wireframes are not a new concept in this world. Wireframes set the stage for any final product or invention. Blueprints for homes and buildings serve as wireframes; in prototyping for products, they’re often displayed in three-dimensional formats, like with computer-assisted design (CAD) drawings. Continue reading

  • User Experience
  • UX Design

  Aug 28, 2019•5 min read
• Website Architecture: Users vs. Googlebot & What the Pros Think

  Since the beginning of the internet, website developers and webmasters have tried to please search engine bots with various forms of keyword and linking strategies; from keyword stuffing to an emphasis on backlinks to a website. But website content hasn’t been the only victim of these tactics, as design and development, website architecture and site navigation have been impacted by what’s now considered black hat search engine optimization (SEO) techniques.Continue reading

  • Information Architecture
  • Website Architecture Strategy

  Jun 19, 2019•12 min read
• 15 Tips for Creating Efficient Wireframes

  As you approach a design project, you no doubt want to dive in and put your creativity to work. But before you identify a color palette, logo, and imagery, it’s best to start with a wireframe. Wireframes a crucial step in developing UI, or user interface. Wireframes are a simple, often black-and-white display of how page elements will look on a screen. It drives the UI that will lead the design.Continue reading

  • User Experience
  • UX Planning

  Mar 07, 2019•10 min read