User Experience (62 articles)
Wireframe vs prototype: what’s the difference between them?
Simple vs complex. Lo-fi vs hi-fi. Static vs interactive. The difference between wireframing and prototyping is found in all those comparisons. As far as "wireframe vs prototype" goes and when… Continue readingJanuary 11, 2023•9 min read
6 Different Types of UX Research Methods: Ultimate 2023 Guide
UX design is a continually evolving field, and there’s one clear process that supports those ideas flowing, and it’s a simple concept: research. There’s a world of UX research methods… Continue readingSeptember 4, 2022•17 min read
UI/UX designer resume guide with examples (& free template)
As we take a deep dive into the UX design resume process, we must first go back to the roots of its meaning. Résumé. /ˈrezəˌmā/ Noun. Derived originally from the… Continue readingJune 27, 2022•15 min read
How to create a UX portfolio: build a portfolio that makes any designer look great!
So you’re new to the field of UX and realize you’re going to need to start putting together a portfolio. That’s what all the greats are saying, right? But now… Continue readingJune 8, 2022•15 min read
17 UI & UX designer interview questions & answers for candidates
Ah yes, every company’s favorite activity: hiring. It may not be the most glamorous undertaking but it’s critical to your operation because UI & UX designers are tasked with ensuring… Continue readingApril 29, 2022•16 min read
User journey vs user flow: what they are, differences & examples
Although we’re framing this like a celebrity deathmatch for comparison’s sake, it’s less user flows vs user journeys and more user flows and user journeys in practice. They’re both used… Continue readingApril 12, 2022•7 min read
Agile UX process: integrating UX & agile development design principles
Agile user experience design has all but taken over how software and websites are developed. Nowadays you can find the Agile UX process behind any of your favorite apps or… Continue readingApril 8, 2022•11 min read
The user flow diagram creation guide (with 3 examples)
Obstacle courses are great…if your intention is to play on one. They’re not so great when you’re navigating a website or app. In fact, there’s arguably no quicker way to… Continue readingApril 5, 2022•11 min read
What is a new product development process? 7 step guide (2023)
Everybody’s heard at least one story of how people have stumbled onto a genius invention, product, or even discovered an idea that just fell into their lap, right? Well, even… Continue readingMarch 22, 2022•17 min read
Measuring usability metrics: 6 test metrics & free scorecard
Measuring usability metrics in the new design of a product should be very high on your shortlist of things to do in the design process. We’re going to go over… Continue readingMarch 3, 2022•12 min read
What is product strategy framework? Examples & free template
We live in a truly incredible and innovative time in technology. Product strategy in the market, both physical and digital, have really hit the gas pedal in terms of the… Continue readingFebruary 21, 2022•13 min read
UX vs IA vs UI vs IxD design differences (& what they stand for)
Shocking. Another acronym in the internet world. You know we love them. They’re the big four of visual design and product design which together lead to more user satisfaction. We’re… Continue readingFebruary 1, 2022•9 min read
What is a UX strategy process? Definition, example & blueprint PDF document
The phrase UX strategy gets tossed around the industry more than cornhole bags at a summer cookout, but what does it mean, and why should you even care? For starters,… Continue readingJanuary 7, 2022•15 min read
UX Strategy vs Product Strategy: What’s the Difference, if Any?
This topic is so hotly debated you could cook an egg on this article. UX strategy vs product strategy. Here we go… We’re going to just have to rip the… Continue readingNovember 17, 2021•10 min read
What is UX Design & What Does a User Experience Designer do?
Going to a website or downloading an app where the navigation makes sense, the layout is intuitive and your overall interaction is an enjoyable one is the rule now. We… Continue readingNovember 8, 2021•10 min read
Best UX Design Tools For 2023: Top 12 User Experience Software & Apps
Software UX design tools are the grease that keeps the wheels a-turnin’ during production. This applies whether it’s a website, an app, an intranet setting or a mobile UX design.… Continue readingOctober 28, 2021•16 min read
Best User Experience YouTube Channels (UX Designer Tutorials)
What they say is true; YouTube really does have everything! Aside from the adorable cat videos and unavoidable rabbit holes 😬, you also have tons of deep knowledge at your… Continue readingOctober 7, 2021•9 min read
Website SEO Silo Structure: SEO Siloing & Site Architecture Guide
Website silo structure SEO is a system of organizing a website’s architecture among web pages that group content related to a particular topic within a website’s sitemap. These pages are… Continue readingAugust 12, 2021•9 min read
What Is Rapid Prototyping In UX & UI Design Software?
Build it and they will come, right? Well what happens if the software, app, website, etc. you’ve spent all that time and money building is a nightmare to navigate? How… Continue readingJuly 23, 2021•12 min read
What are the best prototyping tools? (2023 top 10 compared)
User-friendly and intuitive websites and apps don’t just appear out of thin air. It’s prototyping and the solutions that come from rapid iteration and testing that guide you to a… Continue readingJuly 19, 2021•15 min read
Using Personas to Create a Great User Experience
Every website, regardless of its artistic merit, should have an intended audience. For example, a blog might be designed around a particular topic, such as how to use a product or some other specific interest. Whereas a business website may be designed to reach certain customers, or an internal application may serve specific teams. Continue readingMarch 1, 2021•7 min read
User Acceptance Testing Methods for Web Development
What is User Acceptance Testing (UAT)? User Acceptance Testing (UAT), otherwise known as Application, Beta, or End-User Testing, is a stage in the software development process that is performed by… Continue readingFebruary 10, 2021•7 min read
User Personas: 4 Examples That Illustrate What Makes Persona Development Effective
If you don’t know who you are designing for, how can you make sure that your UX design is relevant? This is exactly why user persona development to help refine… Continue readingApril 22, 2020•8 min read
User Experience Researcher – A Job Guide
Starting a career in the user experience (UX) research field is a decision that more and more people are making nowadays. Better understanding of what the job means and why it is important has grown substantially in the last few years. So if you’re just starting on your career path or looking for a change, this might be just the right choice for you. A position as a UX researcher comes with many benefits. Continue readingFebruary 26, 2020•6 min read
A Guide to Typography Design for the Web
When you’re planning a website, it’s easy to get lost in the details. Between the architecture and the color palette, there’s a lot to think about – especially if usability and the user’s experience is your primary concern. However, you shouldn’t overlook the importance of typography. When done correctly, it can lead to a more immersive experience and improve readability. Plus, with plenty of options to choose from, finding the perfect typography design is easier than ever before Continue readingJanuary 17, 2020•8 min read
Understanding Kanban & Scrum Tactics for UX Designers
If you’ve been even remotely around or in the website and software development industry in the last 20 years, you’ve heard of Agile. Agile principles focus on self-organized teams delivering… Continue readingJanuary 8, 2020•13 min read
Designing Buttons for the Web – Guide & Examples for 2020
Buttons on the web are an integral part of user experience. Their goal is to inspire conversion and action from the person on the other side of the screen. But when they’re not implemented well - either in design or copy - they may not be getting any attention at all. As a user experience (UX) professional, it’s important to know how to best design buttons for the web in 2020. Continue readingJanuary 6, 2020•10 min read
8 Emerging User Interface Designs to Watch for in 2020
Every year, new trends develop in user interface design that literally changes the face of the Internet for years to come. Some of these trends are just starting to emerge in 2017, while others grow more popular each year. With a shift towards creating user experiences, rather than just selling, 2016 introduced some great new ideas into UI design. Perhaps the biggest change happened after apps such as Pokémon Go blurred the line between reality and screens. With this now a possibility, how we interact with those screens is even more critical than it once was. Continue readingJanuary 5, 2020•5 min read
Understanding Mobile First Design Strategy in 2020
In 2015, Google announced and rolled out their “mobile-friendly” algorithm update, which meant mobile-friendly and responsive websites would get prioritized in rankings for better user experience (UX). Web administrators around the world prepared for the shift, and it took on a trending name, “Mobilegeddon.” Google even rolled out a mobile-friendly testing tool to help people check the mobile health of their website. Continue readingJanuary 3, 2020•10 min read
6 Mobile Design Trends That Are Taking Over 2020
It’s 2018, and this year it’s all about mobile. This should be no surprise either, as website traffic over mobile phones has increased substantially since 2016. This means every web designer should be paying attention to mobile website design trends because their users are likely using a mobile device. An optimized mobile design is not only good for the user, but it’s also good for the business. Continue readingJanuary 2, 2020•8 min read
Top 20 Help Center Solutions for 2020
Think your website doesn’t need support options? Think again. Every website has a user and every user could potentially need help. Plus, how a website provides that help significantly impacts the user experience. Thankfully, today’s online support options include more than a few help pages. Below are some of the top help center solutions for 2018. Continue readingDecember 1, 2019•9 min read
What Does Digital Customer Experience (CX) Really Mean?
Like it or not, most of us are online customers now. So it's more important than ever for businesses to deliver a stellar digital customer experience (CX). But what exactly does that mean? One key issue is how your customers perceive their interaction with your business. Every single message, link click, phone call and other connection counts. Digital customer experience isn't just about customer service; it's everything. Continue readingOctober 2, 2019•11 min read
Best Sketch Wireframe Kits to Get Your Project Started
You’ve pushed through discovery: user research, stakeholder input, content audits, and more. Now it’s time to put the information architecture together in a responsive design that meets the needs of a hungry audience. Wireframes are not a new concept in this world. Wireframes set the stage for any final product or invention. Blueprints for homes and buildings serve as wireframes; in prototyping for products, they’re often displayed in three-dimensional formats, like with computer-assisted design (CAD) drawings. Continue readingAugust 28, 2019•7 min read
5 Heatmapping Apps That Improve UX and Increase Conversions
Have you ever walked through a department store and wondered why in the world they organized it the way they did? You become frustrated because what you thought was going to be a 15-minute in-and-out trip turned into a 45-minute scavenger hunt for your grocery list. This is what happens when you don’t take user experience into account, and it happens within physical stores but also on the web, all the time. Continue readingJune 5, 2019•8 min read
10 Tools to Optimize WordPress Images for a Better User Experience
No one likes a slow-loading website. Long load times aren’t just horrible for the user experience; they can also negatively impact a website’s SEO. For many WordPress sites, long load times are due to unoptimized images. These pictures, literally, bog down traffic and potential profits. However, large files aren’t the only reason your UX could tank. You also need to choose the right images for conveying your message. Continue readingMay 8, 2019•8 min read
Mood Boards: Don’t Skip This Step in the Web Design Process
Mood boards are to designers what outlines are to writers. They are a way to collect and organize the thoughts and ideas for a design project; from color palettes to typography. Mood boards help designers and stakeholders visualize where a project is going, before it even starts. You can make your mood board physical or digital, either way, using a mood board is ideal for communicating a project’s visual direction and is more effective than a verbal discussion. Continue readingApril 3, 2019•9 min read
What to Consider When Designing Your Website Footer
There are countless articles out there about what your website footer needs. They'll say you need this, and don't forget that, and they'll tell you how it’s the perfect place to hide all those small lonely pages. Well we asked industry professionals a few questions about the crucial elements of a great footer to help you design this prime real estate on your website. Continue readingMarch 20, 2019•7 min read
15 Tips for Creating Efficient Wireframes
As you approach a design project, you no doubt want to dive in and put your creativity to work. But before you identify a color palette, logo, and imagery, it’s best to start with a wireframe. Wireframes a crucial step in developing UI, or user interface. Wireframes are a simple, often black-and-white display of how page elements will look on a screen. It drives the UI that will lead the design. Continue readingMarch 7, 2019•10 min read
5 Creative Uses for Your Website Favicon
Do we even remember a time before favicons? Those little emoji-sized logos we see in our browser tabs and windows are often overlooked, but essential to a brand’s full experience online. However, favicons are more than just an essential brand element: They’re also vital for users who like to bookmark. These little icons help identify bookmarks quickly and easily. If your brand grows, your favicon can even become more recognizable than your logo. Continue readingFebruary 6, 2019•7 min read
Don’t Let Poor Photos Ruin the User Experience
Your website is almost done. You have your design sketched out. The sitemap has been approved. All that’s left to do is add a few pictures… But wait! Before you grab some random stock photo, put some thought into the images you choose. Photos are more than just design; they are a critical part of branding. If you aren’t careful, your pretty pictures can lead to a poor user experience. Continue readingOctober 17, 2018•8 min read
Creating (and Protecting) Your Brand Story
A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains Continue readingOctober 10, 2018•8 min read
5 Ways Slickplan Can Help You Build a Better Mobile App
Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions. Continue readingSeptember 5, 2018•9 min read
What Different Generations Need From User-First Design
Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors. Continue readingAugust 22, 2018•10 min read
How Empathy Maps Can Revitalize Your UX
Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge. Continue readingAugust 15, 2018•8 min read
Dropdown Menus: Best Use Cases
There are many opinions about dropdown menus -- some developers love them, other developers hate them. But studies have found that in several cases, they can benefit the user experience. Learn best practices to develop the most accessible and user-friendly dropdown navigation experience for your audience. Continue readingJune 28, 2018•7 min read
Here’s How to Keep Your FAQ Page from Becoming A Graveyard
Are you thinking of including an FAQ page on your next website project? There’s a good chance you are. The frequently asked questions page is a common feature of many websites - regardless of the industry. They serve as a single place for a website user to find answers to all the common questions they might have about your product, services, organization or other relevant topics. They make it easy for website users; but unfortunately, they are seldom executed correctly. Continue readingJune 12, 2018•8 min read
Why a Call-to-Action Will Always Matter
The internet has been around for a while, and during that time there have been many changes in website design. We’ve gone from dancing gif files to flat design 2.0. We’ve lengthened content, minimized word counts, and added videos. One thing that is certain is that the user experience of the world wide web is continually evolving; another is that the call-to-action is a fundamental element of website design. Continue readingJune 8, 2018•8 min read
Microcopy Can Affect Your UX – Here’s How
You may not have heard of microcopy, but you’ve definitely have seen it. Microcopy are those small pieces of text that instruct, direct or inform users. It’s the copy that helps users know what to do, and ultimately significantly impacts a website’s user experience. Microcopy appears everywhere on a website, you’ll see it as error messages, on pop-ups, as email subject lines, and in those call-to-actions that encourage you to add an item to your shopping cart. Continue readingJune 5, 2018•8 min read
Chatbots: A New Website User Experience
Your site is a collection of information built upon a defined Information Architecture, making it easy to navigate through. However, if you don’t know what content you have, it’s hard to put together a useful architecture. Whether you’re creating something from scratch or redesigning an existing site, completing a content audit will help you take stock of all of the information you need before you begin assessing IA. Continue readingApril 25, 2018•7 min read
How to Create Actionable Results with Usability Reporting
Creating a website project with a great user experience is much more than testing and designing. There’s also that critical step in between the two; when you interpret those test results and use them to make highly useful sites. Usability reporting is the process of delivering your test results to other designers, key decision makers and anyone else directly involved in the creation of the final project. Continue readingApril 10, 2018•8 min read
How to Improve User Experience with a Usability Test
A website is as good as it is useful, so how do you plan one that your intended users will love? Creating a highly useful website is strongly tied to improving user experience, and a good user experience is strongly tied to successful websites. Understanding how to use a usability test to create these successful websites is somewhat akin to having a superpower. Continue readingApril 4, 2018•8 min read
Top 5 Web Analytics Tools Great for UX
Improving the user experience of a web project requires data and lots of it. You need to know what the user wants if you plan to create something that entertains or moves them to action. Great user experience is what separates a high-converting website from a mere website with a lot of visitors. Therefore, improving UX should be at the forefront of every web designer’s brain. Continue readingFebruary 28, 2018•8 min read
Design Better With These UX New Year’s Resolutions
Usability is not a trend, it is a necessity. If you aren’t already ensuring that your digital content is easy to navigate you should start now. It doesn’t have to be hard. There are plenty of UX strategies that make the process of creating user-focused experiences easy. It’s all about knowing what they are and deciding to use them. Continue readingDecember 27, 2017•8 min read
9 User Registration Forms That Fit a Variety of Needs
Think you can’t get creative with a user registration form? Think again. User registration forms come in a variety of flavors, all designed to introduce site visitors to a website, convert them to users, or send them further down a sales funnel. They are literally the front door of many web-based projects and are, therefore, vital to creating an experience the user will love. Continue readingNovember 29, 2017•8 min read
How to Lower Your Website Exit Rate
Nowadays, websites much do much more than just look good. They must also perform. One way to measure the performance of a website is with its exit rate. Unfortunately, many people do not know what an exit rate is, or how to lower it. The first thing to understand about the exit rate is that it is not the bounce rate. The bounce rate represents the frequency of times that a user landed on a particular page and left from that same page. Bounce rates potentially denote an unhappy site visitor, someone who landed on a page and had no interest to visit any others. Continue readingNovember 3, 2017•5 min read
You Can be Anything but Not Everything
When designing with the user in mind, it can be tempting to try and please everyone at the same time. While it may seem efficient or even practical to meet every possible need, in reality it’s not the best way to approach web design. Instead of going after all potential users, it is much better to have a targeted audience. Let’s discuss why and how. Continue readingJuly 12, 2017•4 min read
Cards: Your Ace In The Hole For A Winning User Experience
When it comes to User Experience, cards are an excellent medium for consolidating and communicating user information. The ability to both customize and re-ordering cards, based on the user's personal preferences and behavior patterns, makes it easy to create a satisfying User Experience (UX) for everyone involved. Many people think of playing cards when you mention the word ‘cards’; but generally speaking, cards have been an information dissemination device for many years. We’ve used business cards and trading cards to quickly share information in an attractive and easy-to-digest way. The cards used in website design are based on the same principle. Continue readingJuly 5, 2017•3 min read
How To Clean Your Website Of Unnecessary Clutter
You’ve probably heard the saying, ‘less is more’ but have you given any thought to how to apply that truism to your website? Sure, you want to create a well- designed site, but you also need to balance your design with something that will actually serve its purpose. Especially when talking about things such as landing and intro pages there is a thin line between busy and clean. In this blog post, I’ll discuss some ways to not only recognize clutter in your UI, but also stop it in its tracks. Continue readingJune 7, 2017•5 min read
Want Better Service Quality? Start by Improving the Customer Experience
If a website or mobile app is designed to help users do something -- whether for business, pleasure or information, shouldn’t it, by definition, benefit that user? Most designers are aware of this principle; however they still struggle with utilizing it. Service quality, as a result, has become a relevant measurement of the success of a website or app. Service Quality is heavily based on the customer’s experience. The customer determines whether or not the service they received satisfied their initial expectations. Their experience will be what they base it on. If you want your customers to report better Service Quality, give them the experience they are looking for. Continue readingApril 26, 2017•4 min read
Creating User-Friendly Navigation on a Pageless Website
If you’ve been on any websites the last couple of years, you may have noticed the popularity of pageless websites. It wouldn’t be a surprise, because these endlessly scrolling websites have been called the future of website design. Their pros and cons have been discussed from many points of view, including the technical considerations of page load time, their effect on SEO, and their low-maintenance. User experience, however, is an entirely different consideration. Continue readingApril 14, 2017•5 min read
Starting a UI Project with the UX in Mind
When designing a user interface, it’s easy to get lost in the process and forget about the end user. Even though the user interface is designed to create a connection between man and machine, many of us instead focus on the machine rather than the man. Continue readingMarch 17, 2017•2 min read
Using Multiple Home Pages
Multiple home pages could be the solution to your multi-site enterprise storefronts or the downfall of your small business. While there are certainly a number of substantial reasons for designing… Continue readingDecember 11, 2014•3 min read