Information Architecture & UX
Instructor: Marek Gorski The Left Bank
Do you need to create more user-friendly websites but have no idea where to start? Whether you are a designer in need of more technical skills or a marketer that wants to learn more about design, Information Architecture by Forge Faculty will catch you up to speed. This course will help you get started with UX design and help you reach Australian certification.
About the Instructor
The primary instructor for this course is Marek Gorski. Marek is experienced in digital marketing and design education and has worked on digital marketing campaigns with popular brands such as Disney and Xbox. Marek is a certified digital marketer with over five years of experience in the Australian market.
About this course
When you’re designing a new website, it’s easy to get distracted by the visual aspect. Of course, you want to make sure your user interface looks good. However, it’s even more critical that the website is easy to navigate – that’s called the user experience.
If it’s difficult for people to find the information and content that they need on your website, that will reflect poorly on your brand. If a customer can’t locate what they’re looking for, they’ll move on to a competitor. That’s why it’s essential that you design your website so that it’s easy to navigate, even if your business has nothing to do with anything digital.
In this Forge Faculty course, you’ll learn how to organize digital information in a way that is user-friendly. The instructors will cover the many ways that web design is changing, and best practices for information architecture.
Once you understand the basics, Information Architecture and UX dives into how to organize information into key topics and then how to develop user pathways that work with the way your users’ brains work. Once the student has an idea of their ideal pathways, the course helps them build wireframe prototypes in order to design a user interface that is just as focused on the function as it is the form.
This course was developed for designers who want to increase their skills on the practical side of design, marketers who want to understand user experience or business owners who want to improve the website that they already have.
This class is spread over eight different topics: Developing a Plan, Defining the User, Understanding the User Journey, Hierarchies and Sitemaps, The Content Strategy, Wireframes and Prototypes, Creating Visual Design and Testing and Evaluating.
This class is delivered online, spread out over ten weeks. Most people take sixty to eighty hours to complete the course, and after completion will receive a Statement of Attainment through the Australian Skills Quality Authority. When you enroll, you’ll be assigned a mentor through The Left Bank who will guide you through the course as well as a cooperative study group.
Forge Faculty courses use a variety of online resources to instruct students. For this course, students have access to coursework via Canva and as well as supplemental material on Lynda.com.
By the time you’ve completed this class, you’ll be ready to either build a brand new website or make significant quality improvements to a website that you already have. Your clients or customers or employees will notice a major increase in the usability of your site. You might even notice jumps in your income and profits after creating a website that is easier to search and navigate.
What I Will Learn
- UX Strategy
- Information Architecture
- Site Mapping
- UX Design
- User Flows
- Content Strategy
Why We Recommend This IA Course
Many IA and UX courses focus on the website developer or designer. Forge Faculty takes a different approach. Taught by digital marketing specialists, this course teaches UX strategies that translate to increased profits. For the professional looking for industry-proven advice that they can utilize now, this course is the perfect fit.