Content Strategy, Website Architecture Strategy
Your website is almost done. You have your design sketched out. The sitemap has been approved. All that’s left to do is add a few pictures… But wait! Before you grab some random stock photo, put some thought into the images you choose. Photos are more than just design; they are a critical part of branding. If you aren’t careful, your pretty pictures can lead to a poor user experience.
A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains
Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.
The web design career is growing, but what can web designers expect for salaries in today’s climate? More importantly, how does one become a successful web designer, and what options are out there for career satisfaction? This web design salary guide for 2018 can help answer those questions.
Microsites are typically small, targeted websites focused on a specific audience or campaign. But sometimes they pop up more than they should across brands and organizations of all industries. See when you should use a microsite, and crucial questions to help you organize the right team and resources.
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