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Sitemap design: How to design a UX sitemap for a website

Do you need to create the perfect sitemap? You're in the right place. Below is our straightforward roadmap to help you get started.

Sitemap design
Sitemap Design in 6 Steps
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Why designing a UX sitemap correctly is important

Sitemap design and planning your site's hierarchy have far reaching effects on everything from search engines to making sure your visitors have a buttery smooth user experience.

A well-planned website page, the result of effective UX sitemap design

Why online website sitemap design is best

App-based visual sitemap planning has clear advantages over paper or whiteboards

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How to build a UX sitemap in 6 steps

The only way to create a site that makes sense for a visitor and delivers a friction-free user experience is to plan the website's structure and navigation first. That means you have to know how to design a sitemap and create a solid foundation before you code anything.

Sitemap planning and collaboration with an online team
Visual sitemap box representing the homepage
A section of a sitemap showing the homepage and child pages underneath it
An expanded site map highlighting web pages organized under each major section
Slickplan feature that allows for creating a new version of a sitemap with a click
Box for adding descriptive notes to a sitemap box

Popular UX sitemap examples & free sitemap templates

Not sure where to start with your UX design sitemap? No problem, we have a full sitemap template library to help you get started.

Banking international website structure template Banking international website structure template Blog sitemap template Blog sitemap template Corporate website structure template Corporate website structure template Ecommerce website structure template Ecommerce website structure template Mobile website structure template Mobile website structure template Multilingual website structure template Multilingual website structure template One page website structure template One page website structure template Portfolio website structure template Portfolio website structure template Real estate sitemap template Real estate sitemap template SaaS website structure template SaaS website structure template University website structure template University website structure template Create your own sitemap template

The difficulties you may face building a UX sitemap

Building a sitemap isn't rocket science but there are hurdles that can trip you up. Whether you're starting from scratch or updating an existing website, here's what to look out for.

How to avoid: Thoroughly check your work as you go and run it past team members or other stakeholders before going into production.

How to avoid: Customize your pages to make them easier to follow, i.e., use different colors or page sizes for different sections.

How to avoid: Get user feedback to understand what's most important to them and make those pages the most easily accessible.

How to avoid: Keep your sitemap simple and stick to a clear, logical hierarchy. Users and search engines will appreciate it.

How to avoid: Your visual site map is really a flowchart of your website, review it consistently to ensure you catch any redundancies.

How to avoid: Share site maps with stakeholders, focus on website goals and create mind maps for each silo to eliminate irrelevant pages.

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Who benefits from using a UX sitemap?

Whether you're on the sales side, the creative side or bringing the site to life as a developer, website sitemaps allow everyone to work collaboratively from a clear roadmap.

3 women collaborating on a project

Content strategists

  • Gather, organize & create content – plan SEO and identify content gaps
  • Import site structures and develop information architecture ideas
  • Integrate with your favorite tools and assign tasks to your team
A young, professional woman sitting a desk with papers

UX/UI designers

  • Visualize design solutions and streamline the development process
  • Enhance site or app usability and improve information architecture
  • Create user flow diagrams, present mockups and see overall UX strategy
An older woman at her laptop in a workspace

Marketing teams

  • Diagram customer journey maps to optimize pathways to conversion
  • Use separate workspaces to organize and collaborate on projects
  • Invite stakeholders, improve marketing plans and track progress
A man and a woman in an office looking at binder

Project managers

  • Present client proposals with detailed, visual solutions
  • Oversee content production, project progress and your whole team
  • Showcase site structure options & user journeys that decrease bounce

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The A-Z guide for all things sitemap, from definition to how to use them to organize content, improve SEO and create intuitive navigation.

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Optimize navigation for users and search engine crawlers by getting a bird’s-eye view of your site's structure, internal linking and organization with a visual sitemap generator.

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David Bennett

We have some very large clients and I was asked to help make an information architecture plan for one of them, Slickplan was much better than a mind map or any other suggested app for this purpose.

David Bennett, Digital Marketing at Surefire Social