About Erin Schroeder

Erin Schroeder

Erin Schroeder is a senior content strategist and writer at Geonetric, where she helps healthcare brands organize user-first websites, content marketing, and brand messaging. As a former journalist, she never lost her love to write. You'll also see her articles on content strategy and user experience around the web, including UX Collective, UX Booth, and Prototypr.

27 articles

  • Web Design Cost

    How Much Should You Pay for a Web Design?

    You or your organization know it’s time to design or redesign your website. But what can you expect for these types of costs in 2018? Whether you choose a DIY platform or a professional designer, the costs and benefits vary for each and a process should be considered to make the right choice.Continue reading

    Aug 02, 20189 min read
  • Local Listings Blog

    Why Your Local Listings Matter to SEO Strategy

    You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO.Continue reading

    Jul 18, 20188 min read
  • Stakeholder Blog

    How to Talk to (and Interview) Your Stakeholders

    Your stakeholders have opinions and feedback that can drive digital initiatives in your organization. But have you asked them to speak up? Learn how to talk to your stakeholders and make them a valuable component to your next successful digital project. Continue reading

    Jul 05, 20186 min read
  • dropdown menu blog

    Dropdown Menus: Best Use Cases

    There are many opinions about dropdown menus — some developers love them, other developers hate them. But studies have found that in several cases, they can benefit the user experience. Learn best practices to develop the most accessible and user-friendly dropdown navigation experience for your audience.Continue reading

    Jun 28, 20187 min read
  • Content strategist Blog

    So… You Want to Be a Content Strategist

    From crafting useful content for an audience to organizing information in a way that benefits your target user, content strategy is a lucrative, engaging career that is fast on the rise. If you’re seeking a change of pace as a content strategist but you’re not sure where to start, these tips can get you started on the right foot. Continue reading

    Jun 26, 20186 min read
  • GDPR

    Preparing for Success with the General Data Protection Regulation

    In an era of far-reaching user data breaches from banking to social networks, the European Union (EU) is set to initiate its April 2016-approved legislation known as the General Data Protection Regulation, or GDPR. This is a bold move in the right direction for consumers whose information is spread far and wide on the internet, whether it’s logging into apps on smartphones, or providing personal data to companies for products and services.Continue reading

    May 23, 20188 min read
  • Chatbot

    Chatbots: A New Website User Experience

    Your site is a collection of information built upon a defined Information Architecture, making it easy to navigate through. However, if you don’t know what content you have, it’s hard to put together a useful architecture. Whether you’re creating something from scratch or redesigning an existing site, completing a content audit will help you take stock of all of the information you need before you begin assessing IA.Continue reading

    Apr 25, 20187 min read