About Steve Tsentserensky
Steve Tsentserensky is a freelance copywriter, video producer and photographer with a knack for making the complex consumable. A passion for travel has led him to the digital nomad lifestyle and an ever-changing office from which he creates content for companies large and small through his production company, SBT Productions. Find him on LinkedIn.
12 articles
17 UI & UX designer interview questions & answers for candidates
Ah yes, every company’s favorite activity: hiring. It may not be the most glamorous undertaking but it’s critical to your operation because UI & UX designers are tasked with ensuring… Continue readingMarch 14, 2023•16 min read
4 new information architecture trends: the future of IA for 2023
Information architecture isn’t quite as static as the brick and mortar architecture that progresses at a comparative snail’s pace. The online world continues to swerve, shift and change at breakneck… Continue readingApril 19, 2022•7 min read
User journey vs user flow: what they are, differences & examples
Although we’re framing this like a celebrity deathmatch for comparison’s sake, it’s less user flows vs user journeys and more user flows and user journeys in practice. They’re both used… Continue readingApril 12, 2022•7 min read
Agile UX process: integrating UX & agile development design principles
Agile user experience design has all but taken over how software and websites are developed. Nowadays you can find the Agile UX process behind any of your favorite apps or… Continue readingApril 8, 2022•11 min read
The user flow diagram creation guide (with 3 examples)
Obstacle courses are great…if your intention is to play on one. They’re not so great when you’re navigating a website or app. In fact, there’s arguably no quicker way to… Continue readingApril 5, 2022•11 min read
SEO project management: how to manage SEO tasks effectively
Are your competitors outranking you? What does it take to make it to that coveted top spot on Google? Shoot, what if you’re not even showing up on the first… Continue readingMarch 2, 2022•13 min read
What is user story mapping? (Plus 3 story map examples)
How is it that some websites or apps just seem to work flawlessly? Every step, every interaction, every button, intuitively crafted, right where they need to be. While it’s not… Continue readingFebruary 25, 2022•7 min read
What is customer journey mapping? Create journey maps in 10 steps
How does a customer get from A to B in your business? No matter the industry and no matter what A or B is, your customer is always moving along… Continue readingFebruary 3, 2022•14 min read
Create a killer website content inventory in 7 steps
[Insert a cliche about the importance of content here.] You’ve heard ‘em all but, truth be told, people are coming to your site for your content. Period. Knowing exactly what… Continue readingJanuary 11, 2022•7 min read
Website SEO Silo Structure: SEO Siloing & Site Architecture Guide
Website silo structure SEO is a system of organizing a website’s architecture among web pages that group content related to a particular topic within a website’s sitemap. These pages are… Continue readingAugust 12, 2021•9 min read
What Is Rapid Prototyping In UX & UI Design Software?
Build it and they will come, right? Well what happens if the software, app, website, etc. you’ve spent all that time and money building is a nightmare to navigate? How… Continue readingJuly 23, 2021•12 min read
What are the best prototyping tools? (2023 top 10 compared)
User-friendly and intuitive websites and apps don’t just appear out of thin air. It’s prototyping and the solutions that come from rapid iteration and testing that guide you to a… Continue readingJuly 19, 2021•15 min read