About Steve Tsentserensky
Steve Tsentserensky is a tech copywriter focused on demystifying SaaS tools and creating clarity around complex topics like information architecture, SEO content and website planning. Find him on LinkedIn.
29 articles
Customer journey map: an 8-step guide with a complete case study
Customer journey mapping is what creates clarity across the key touchpoints your customers hit when interacting with your brand — and helps you pinpoint and fix problem areas. Do you… Continue readingDecember 4, 2024 • 23 min read
Minimum viable product (MVP): From basic validation to MAP mastery
A minimum viable product (MVP) is the simplest version of a product that still delivers value, helping a business test ideas quickly while minimizing resources and limiting risks. By focusing… Continue readingUpdated September 6, 2024 • 39 min read
11 content planning tools to ignite your marketing strategy
Need content planning tools to organize processes and up your content creation game? You’re in the right place, in this guide we’ll review the top 11 tools for improving your… Continue readingUpdated July 23, 2024 • 13 min read
User journey map: Definition, details & 5 steps to make one
Did you know that 88% of online consumers are less likely to return to a site after a bad experience? User journey mapping can help you avoid that fate. This… Continue readingJuly 10, 2024 • 12 min read
How to manage large sitemaps for better SEO indexing
If it’s your job to manage a large sitemap and ensure optimal SEO for a massive website, you’re in the right place. Overcome the challenges of indexing thousands of URLs,… Continue readingUpdated October 21, 2024 • 12 min read
Information architecture vs sitemap: The key differences
What’s the main difference between information architecture and a sitemap? Information architecture is the structural design of content that ensures users find what they need, while a sitemap is a… Continue readingUpdated July 11, 2024 • 13 min read
How (and why) to regularly update your sitemap for Google
Need to update your sitemap for better search engine visibility? This article delivers a straightforward guide on how to do just that, ensuring search engines can quickly index your latest… Continue readingUpdated October 21, 2024 • 15 min read
How to generate (and automatically update) a Rails sitemap
To enhance your Rails application’s SEO, you must have an effective sitemap in place. This article demystifies the process of generating a Rails sitemap using the 'sitemap_generator ' gem, configuring… Continue readingUpdated October 21, 2024 • 13 min read
How to find a sitemap: Learn 5 ways, step-by-step
Struggling to locate a website’s sitemap? Whether you’re enhancing your site’s SEO, troubleshooting indexing issues or just curious about a site’s layout, finding a sitemap doesn’t have to be a… Continue readingUpdated October 21, 2024 • 10 min read
7 types of SEO content to boost your visibility
Ever wondered why some websites consistently rank high in search results while others struggle for visibility? The answer lies in the power of SEO content. SEO content is the magic… Continue readingUpdated June 18, 2024 • 13 min read
Unlocking success: Mastering content creator SEO strategies
Becoming an expert in SEO content creation is the key to creating content that resonates with both users and search engines alike. This all-inclusive blueprint will expertly guide you through… Continue readingUpdated January 3, 2024 • 11 min read
8 ways to master SEO-friendly content and rank higher
Climbing the search engine rankings is about way more than just pumping a ton of average, surface-level content. What might’ve passed for an easy search engine optimization tactic back in… Continue readingUpdated January 17, 2024 • 12 min read
How to create SEO content and climb the search ranks
If you want to improve your website’s search rankings and increase the amount of organic traffic, an effective SEO content plan is essential. As the saying goes, if you fail… Continue readingUpdated January 17, 2024 • 12 min read
SEO and content marketing: An essential combo (explained)
Are you ready to skyrocket your website’s visibility, attract the right audience and enhance user experience? Combining SEO and content marketing to a craft strategy is essential to achieving those… Continue readingUpdated January 17, 2024 • 12 min read
Need an SEO content checker? These are the top 7
Are you struggling to get your website noticed in the vast ocean of online content? Fear not, an SEO content checker might just be the lifeboat you need. In this… Continue readingUpdated August 9, 2024 • 11 min read
Content strategy in SEO: How to grow visits by 300% in one year
Are you tired of your content not getting the attention it deserves? Feel like you’re just throwing words into the void, hoping something sticks? Fret not! In this comprehensive guide… Continue readingUpdated January 17, 2024 • 16 min read
How to make a UML class diagram (and others) with examples
Understanding systems is what UML diagrams are all about. Whether it’s a UML class diagram, a sequence diagram or any of the other 10+ out there, there’s a method to… Continue readingUpdated October 30, 2023 • 11 min read
Process map vs flowchart: what’s the difference between them?
Have you ever struggled to understand a complex workflow or wished there was a way to easily visualize the various steps in a process? Enter process maps and flowcharts, two… Continue readingUpdated February 13, 2024 • 8 min read
Lean, Six Sigma & Lean Six Sigma process mapping (+ templates)
Upgrade your business by improving processes, reducing errors and eliminating waste — that’s the idea behind Six Sigma and Lean methodology. Whether you’re in products or services, making processes better,… Continue readingUpdated November 26, 2024 • 8 min read
Concept development in the product development process (plus examples)
The best products somehow seem to perfectly solve a problem. Where every feature feels like it’s tailor-made to make whatever you’re working on easier. Those aren’t accidents. Concept development in… Continue readingUpdated September 5, 2024 • 10 min read
17 UI & UX designer interview questions & answers for candidates
Ah yes, every company’s favorite activity: hiring. It may not be the most glamorous undertaking but it’s critical to your operation because UI & UX designers are tasked with ensuring… Continue readingMarch 14, 2023 • 16 min read
4 new information architecture trends: the future of IA for 2025
Information architecture isn’t quite as static as the brick and mortar architecture that progresses at a comparative snail’s pace. The online world continues to swerve, shift and change at breakneck… Continue readingUpdated April 20, 2022 • 7 min read
Agile UX process: integrating UX & agile development design principles
Agile user experience design has all but taken over how software and websites are developed. Nowadays you can find the Agile UX process behind any of your favorite apps or… Continue readingUpdated September 5, 2024 • 11 min read
SEO project management: how to manage SEO tasks effectively
Are your competitors outranking you? What does it take to make it to that coveted top spot on Google? Shoot, what if you’re not even showing up on the first… Continue readingUpdated February 27, 2024 • 13 min read
What is user story mapping? (Plus 3 story map examples)
How is it that some websites or apps just seem to work flawlessly? Every step, every interaction, every button, intuitively crafted, right where they need to be. While it’s not… Continue readingUpdated September 13, 2024 • 7 min read
Create a killer website content inventory in 7 steps
[Insert a cliche about the importance of content here.] You’ve heard ‘em all but, truth be told, people are coming to your site for your content. Period. Knowing exactly what… Continue readingUpdated August 9, 2024 • 7 min read
Website SEO Silo Structure: SEO Siloing & Site Architecture Guide
Website silo structure SEO is a system of organizing a website’s architecture among web pages that group content related to a particular topic within a website’s sitemap. These pages are… Continue readingUpdated January 9, 2024 • 9 min read
What Is Rapid Prototyping In UX & UI Design Software?
Build it and they will come, right? Well what happens if the software, app, website, etc. you’ve spent all that time and money building is a nightmare to navigate? How… Continue readingUpdated September 5, 2024 • 12 min read
What are the best prototyping tools? (2025 top 10 compared)
User-friendly and intuitive websites and apps don’t just appear out of thin air. It’s prototyping and the solutions that come from rapid iteration and testing that guide you to a… Continue readingUpdated August 27, 2024 • 15 min read