Website Architecture Strategy

When you are building a new website for your company or organization, one of the most important things to take into consideration is your website architecture. Website planning involves much more than creating a website that looks beautiful; you also need to create a website architecture that is intuitive to use, this includes your menu structure, sidebars, footers and general page layouts. If people cannot find what they are looking for on your website, they will turn to another company.

You can begin your website planning process by thinking about the purpose of the site, and your user's mindset. Your website architecture strategy should always consider the intended audience and the site’s goals, are they researching, shopping or just browsing. The ideal architecture makes it as easy as possible for people to find the most important content, such as a purchase link, a contact form, or information that's most relevant to them.

Then, think about the different kinds of content that you plan to include on the site, and how they will link to each other. You are creating your website architecture strategy. When you plan the architecture before even considering the appearance, you’re putting the site’s functionality first. This aspect of website planning allows you to prepare your designers by prioritizing content on the page, and it’s essential for creating a website that your customers can use, as well as one that will ultimately drive business.

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