Most popular

  • Audience IA Blog

    Audience Language Should Guide Your Information Architecture

    When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.Continue reading

    Sep 26, 20186 min read
  • Metrics Blog

    How to Interpret Your Website Metrics

    There are plenty of metrics to keep an eye on in Google Analytics, but what do they mean and how can you interpret them? Check out these tips to impactful metrics and how they can help you improve your website’s experience for your target users.Continue reading

    Sep 19, 20189 min read
  • Navigation Blog

    Navigation is For Your Users, Not Your C-Suite

    It’s not about them, it’s about everyone else. You’ll say this a lot when you work with your C-suite on setting navigation priorities. Follow these tips to keep them involved, but informed, about the best direction for your site’s IA and overall user experience.Continue reading

    Sep 12, 20189 min read
  • Mobile Apps

    5 Ways Slickplan Can Help You Build a Better Mobile App

    Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions.Continue reading

    Sep 05, 20189 min read
  • voice search

    Voice Search: It’s Here. Is Your Content Ready?

    Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more.Continue reading

    Aug 29, 20187 min read
  • User-First Generations

    What Different Generations Need From User-First Design

    Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.Continue reading

    Aug 22, 201810 min read
  • Empathy Map

    How Empathy Maps Can Revitalize Your UX

    Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.Continue reading

    Aug 15, 20188 min read
  • Web Design Cost

    How Much Should You Pay for a Web Design?

    You or your organization know it’s time to design or redesign your website. But what can you expect for these types of costs in 2018? Whether you choose a DIY platform or a professional designer, the costs and benefits vary for each and a process should be considered to make the right choice.Continue reading

    Aug 02, 20189 min read
  • Local Listings Blog

    Why Your Local Listings Matter to SEO Strategy

    You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO.Continue reading

    Jul 18, 20188 min read
  • dropdown menu blog

    Dropdown Menus: Best Use Cases

    There are many opinions about dropdown menus — some developers love them, other developers hate them. But studies have found that in several cases, they can benefit the user experience. Learn best practices to develop the most accessible and user-friendly dropdown navigation experience for your audience.Continue reading

    Jun 28, 20187 min read