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  • Freelance Writers

    How & Where to Hire Freelance Writers

    Content marketing is huge. In 2018, 91% of B2B marketers used content marketing, and 82% of B2C marketers found it to be a key strategy for success. And yet, 60% of people find it difficult to create content consistently. Even if today’s theme is, “everybody’s a writer”, that doesn’t make everybody a good writer. It doesn’t mean that everybody’s content is going to produce results for your business, like generating leads or converting prospects. Continue reading

    Sep 17, 201911 min read
  • Sketch Blog

    Best Sketch Wireframe Kits to Get Your Project Started

    You’ve pushed through discovery: user research, stakeholder input, content audits, and more. Now it’s time to put the information architecture together in a responsive design that meets the needs of a hungry audience. Wireframes are not a new concept in this world. Wireframes set the stage for any final product or invention. Blueprints for homes and buildings serve as wireframes; in prototyping for products, they’re often displayed in three-dimensional formats, like with computer-assisted design (CAD) drawings. Continue reading

    Aug 28, 20195 min read
  • Social Media Manager Blog

    10 Questions to Ask Your Social Media Manager

    Almost everyone uses social media in some capacity. Between 60-80% of U.S. adults use Facebook and/or Youtube, for instance. And 20-40% of people say they use Instagram, Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, and/or Reddit. 3.48 billion people use social media—some even argue that we’re seriously addicted to it. So, it’s no wonder social media is an attractive tool to marketers.Continue reading

    Aug 14, 20198 min read
  • UX and User Flow for Ecommerce

    Getting Started With Building UX & User Flows for E-commerce

    If you’re going to build a successful e-commerce site, then you need to focus on what users want. If you don’t, then even if you get plenty of traffic, you lose money because of uncompleted sales by disgruntled visitors. If you want to avoid that scenario, then it’s important to think about user flows to help design a better overall user experience (UX). This topic can often be confusing, so we’re going to break it down. Continue reading

    Jul 31, 201910 min read
  • Social Media Calendar

    Creating a Social Media Calendar, the Easy Way

    Have you thought about building a social media calendar, but didn’t because you thought it would be too much work? Not only is that a bad idea, but it’s also simply not true. Creating a social media calendar doesn’t have to be hard, especially when you start with a template.Continue reading

    Jul 03, 20198 min read
  • googlebot

    Website Architecture: Users vs. Googlebot & What the Pros Think

    Since the beginning of the internet, website developers and webmasters have tried to please search engine bots with various forms of keyword and linking strategies; from keyword stuffing to an emphasis on backlinks to a website. But website content hasn’t been the only victim of these tactics, as design and development, website architecture and site navigation have been impacted by what’s now considered black hat search engine optimization (SEO) techniques.Continue reading

    Jun 19, 201912 min read
  • moodboard blog

    Mood Boards: Don’t Skip This Step in the Web Design Process

    Mood boards are to designers what outlines are to writers. They are a way to collect and organize the thoughts and ideas for a design project; from color palettes to typography. Mood boards help designers and stakeholders visualize where a project is going, before it even starts. You can make your mood board physical or digital, either way, using a mood board is ideal for communicating a project’s visual direction and is more effective than a verbal discussion.Continue reading

    Apr 03, 20199 min read
  • Design Terms

    Understanding Digital Design Terms: IA, UI, and UX

    If you’ve spent any time in the world of web, you’ve probably been inundated with acronyms like UX, UI, IA, and beyond. You’ve likely read about them, and surely have seen job opportunities for them. But what exactly do they mean?Continue reading

    Jan 04, 20197 min read
  • poor user experience

    Don’t Let Poor Photos Ruin the User Experience

    Your website is almost done. You have your design sketched out. The sitemap has been approved. All that’s left to do is add a few pictures… But wait! Before you grab some random stock photo, put some thought into the images you choose. Photos are more than just design; they are a critical part of branding. If you aren’t careful, your pretty pictures can lead to a poor user experience.Continue reading

    Oct 17, 20188 min read
  • Brand Story Blog

    Creating (and Protecting) Your Brand Story

    A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains Continue reading

    Oct 10, 20188 min read