Content Planning Guide

Content planning is more than keywords, it is about creating
an experience. For a great UX, always include the content.

When it comes to websites, content is still king. It includes both text and graphics and helps create an experience while also providing users the information you want them to know. Content is essential to a website, and a content planning guide helps website creators stay organized, improving a site’s chances of success.

Content needs to be relevant to the site’s niche and be visually appealing to the eyes. It also needs to serve its purpose. If you are maintaining a blog, you’ll need to consistently publish and distribute content that brings value to the lives of your readers. Professional content management ensures this information is posted regularly and speaks directly to a defined target audience. The ultimate goal is to attract and engage with potential customers while driving actions that bring you profits. Content is a powerful way to do so.

Even if you aren’t publishing a blog, every website needs great content. Website content varies and can include blog posts, case studies, white papers, and press releases. Quality content planning helps maintain the consistency of your content while a content planning guide can help direct how it is used.

Proper content planning helps designers coordinate as well, so that text and images align with a website’s design mockups, diagrams, and sitemaps. Implementing a content management plan ensures that your content remains top-quality while making it easier to stay in line with other considerations such as SEO and usability. When planning a website, don’t forget to plan your content.

Don’t forget to visit our Information Architecture and Sitemapping guides to help you organize your content.

Table of Contents:
Content Planning Guide

Popular Content Planning Guide Articles

Content Planning

Content planning is key to creating a publishing workflow process that keeps your site’s content on track. Planning ahead maintains the quality of your content while keeping it consistent with its niche and the audience’s needs. These days, there are content creation tools that make the entire process simpler.

Your website’s content helps promote a brand, tell a story or sell something, but you can’t just write anything. To publish good content, you need to have a plan in place. This keeps you and your entire writing team on track when it comes to keywords, target audiences, topic ideas and how content will be delivered.

A content planning guide helps establish your goals from the start. From market research to keywords, your plan is laid out, and it easier to use content creation tools. Content planning tools can keep you organized while keeping your content in line with the site’s niche.

Sickplan helps you publish relevant written pieces that bring value to the lives of your target audience. Use it to improve your content with content planning tools that automate tasks such as gathering and simplify collaboration for SEO optimizing and editing. Plus, there’s no coding or extra work required.

Content Planning, Content Planning Guide

How & Where to Hire Freelance Writers

Content marketing is huge. In 2018, 91% of B2B marketers used content marketing, and 82% of B2C marketers found it to be a key strategy for success. And yet, 60% of people find it difficult to create content consistently. Even if today’s theme is, “everybody’s a writer”, that doesn’t make everybody a good writer. It doesn’t mean that everybody’s content is going to produce results for your business, like generating leads or converting prospects.

1 Comment

September 17, 2019

Content Planning, Content Planning Guide

10 Questions to Ask Your Social Media Manager

Almost everyone uses social media in some capacity. Between 60-80% of U.S. adults use Facebook and/or Youtube, for instance. And 20-40% of people say they use Instagram, Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, and/or Reddit. 3.48 billion people use social media—some even argue that we’re seriously addicted to it. So, it’s no wonder social media is an attractive tool to marketers.

1 Comment

August 14, 2019

Content Planning, Content Planning Guide

Creating a Social Media Calendar, the Easy Way

Have you thought about building a social media calendar, but didn’t because you thought it would be too much work? Not only is that a bad idea, but it’s also simply not true. Creating a social media calendar doesn’t have to be hard, especially when you start with a template.

1 Comment

July 3, 2019

Content Planning, Content Planning Guide

2020 Conferences You Don’t Want to Miss: Design, Content Strategy, & Digital Marketing

If you’re eager for a road trip in 2019 or in the future, why not visit a new place and learn new stuff about design, content strategy, or digital marketing in the process? There are hundreds of conferences sprinkled across the United States and around the world that focus on content and content strategy, design and development, accessibility, search engine optimization, and more. But how do you choose where to put your money and time?

No Comments

December 17, 2019

Content Planning, Content Planning Guide

10 Checklist Tips for an Optimal Web Design Proposal Template

Congratulations! Your web design experience has brought clients to your door, asking for your services. And no doubt, they’re requesting specific functionality, design preferences, brand direction, and more in their request for your expertise. Often, these requests come in the form of an RFP, or a request for proposal. RFPs sometimes proceed RFIs, or request for information, which is the process of learning about your design process, communication with clients, troubleshooting, and more.


January 25, 2019

Content Strategy

Before you build a website, it’s essential to do some planning first. This includes creating a content strategy during the development process. You want to plan the writing style, requirements and goals of your written text and other online content ahead of time. The process of content gathering must correlate with your audience’s needs.

Many people create sites using an approach known as Design First. They put so much concentration into the look of the site that they neglect to create quality, value-focused content for their visitors. But they forget that it is the written text that helps search engines determine where your website appears in search queries. It’s also the content that provides the information they seek.

Using a Content First strategy means aligning your site’s design in a way that supports your content. The website is built around the various pieces, so everything fits together seamlessly. Simply spend more time pre-planning your digital content strategy before building your site.

A digital content strategy helps you create a comprehensive roadmap for publishing online. That way, you don’t waste time later changing layouts to complement content. Plus, you don’t spend unnecessary time creating unusable content that you don’t even need.

Content Strategy, Website Architecture Strategy

WordPress vs Shopify for eCommerce… Who Wins? [Review]

If you’re planning to sell online, you’ll need a website. Having your own website doesn’t just give your business full control of its online presence; It also gives your small…

No Comments

December 10, 2020

Content Strategy

Technical SEO: Low Hanging Fruit Blocking Your Website’s Success

Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success -- or failure -- of your site’s visibility on search engine results pages (SERPs).

1 Comment

October 25, 2018

Content Strategy

Why Your Local Listings Matter to SEO Strategy

You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO.


July 18, 2018

Content Strategy

So… You Want to Be a Content Strategist

From crafting useful content for an audience to organizing information in a way that benefits your target user, content strategy is a lucrative, engaging career that is fast on the rise. If you’re seeking a change of pace as a content strategist but you’re not sure where to start, these tips can get you started on the right foot.

No Comments

June 26, 2018

Content Strategy

5 Content Management Trends Emerging in 2020

Content management is on the rise with the demands of content resources constantly evolving across organizations. Read about how you can respond to content management trends in 2018, from watching on the sideline to preparing for adoption into your content culture.


January 5, 2020

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