Content Planning Guide

Content planning is more than keywords, it is about creating
an experience. For a great UX, always include the content.

When it comes to websites, content is still king. It includes both text and graphics and helps create an experience while also providing users the information you want them to know. Content is essential to a website, and a content planning guide helps website creators stay organized, improving a site’s chances of success.

Content needs to be relevant to the site’s niche and be visually appealing to the eyes. It also needs to serve its purpose. If you are maintaining a blog, you’ll need to consistently publish and distribute content that brings value to the lives of your readers. Professional content management ensures this information is posted regularly and speaks directly to a defined target audience. The ultimate goal is to attract and engage with potential customers while driving actions that bring you profits. Content is a powerful way to do so.

Even if you aren’t publishing a blog, every website needs great content. Website content varies and can include blog posts, case studies, white papers, and press releases. Quality content planning helps maintain the consistency of your content while a content planning guide can help direct how it is used.

Proper content planning helps designers coordinate as well, so that text and images align with a website’s design mockups, diagrams, and sitemaps. Implementing a content management plan ensures that your content remains top-quality while making it easier to stay in line with other considerations such as SEO and usability. When planning a website, don’t forget to plan your content.

Don’t forget to visit our Information Architecture and Sitemapping guides to help you organize your content.

Table of Contents:
Content Planning Guide

Popular Content Planning Guide Articles

Content Planning

Content planning is key to creating a publishing workflow process that keeps your site’s content on track. Planning ahead maintains the quality of your content while keeping it consistent with its niche and the audience’s needs. These days, there are content creation tools that make the entire process simpler.

Your website’s content helps promote a brand, tell a story or sell something, but you can’t just write anything. To publish good content, you need to have a plan in place. This keeps you and your entire writing team on track when it comes to keywords, target audiences, topic ideas and how content will be delivered.

A content planning guide helps establish your goals from the start. From market research to keywords, your plan is laid out, and it easier to use content creation tools. Content planning tools can keep you organized while keeping your content in line with the site’s niche.

Sickplan helps you publish relevant written pieces that bring value to the lives of your target audience. Use it to improve your content with content planning tools that automate tasks such as gathering and simplify collaboration for SEO optimizing and editing. Plus, there’s no coding or extra work required.

Content Planning

How to Design A Website: A Complete Guide

Are you ready to design a website that solves a particular problem? You’ll need it to be highly usable, and you’ll need to do some preparations first. In fact, you should start your “design website plans” way sooner than you actually begin designing it. This is because the process behind how to design a website is as involved as the process of designing it.

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October 3, 2018

Content Planning

Voice Search: It’s Here. Is Your Content Ready?

Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more.

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August 29, 2018

Content Planning, Sitemaps For SEO

Site Mapping: A Comprehensive Guide

Sitemaps are a surprisingly straightforward, yet complex part of the website planning process. They look simple and often don’t take too long to create, but their influence on a final website, in terms of navigation and usability, is entirely more complicated.

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August 8, 2018

Content Planning

How to Talk to (and Interview) Your Stakeholders

Your stakeholders have opinions and feedback that can drive digital initiatives in your organization. But have you asked them to speak up? Learn how to talk to your stakeholders and make them a valuable component to your next successful digital project.

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July 5, 2018

Content Planning

5 Tips for a Successful Content Migration

Is it time to migrate your content? Don’t fret, the process doesn’t have to be as daunting as it seems. Besides, you were going to need to do it one day. Updates and migrations are a part of website development, and content migrations are critical to both website redesign and maintenance. Migrations are the final piece of the website perfecting puzzle; however, they need to be done correctly; otherwise, your new site may quickly become a user experience nightmare.

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June 14, 2018

Content Strategy

Before you build a website, it’s essential to do some planning first. This includes creating a content strategy during the development process. You want to plan the writing style, requirements and goals of your written text and other online content ahead of time. The process of content gathering must correlate with your audience’s needs.

Many people create sites using an approach known as Design First. They put so much concentration into the look of the site that they neglect to create quality, value-focused content for their visitors. But they forget that it is the written text that helps search engines determine where your website appears in search queries. It’s also the content that provides the information they seek.

Using a Content First strategy means aligning your site’s design in a way that supports your content. The website is built around the various pieces, so everything fits together seamlessly. Simply spend more time pre-planning your digital content strategy before building your site.

A digital content strategy helps you create a comprehensive roadmap for publishing online. That way, you don’t waste time later changing layouts to complement content. Plus, you don’t spend unnecessary time creating unusable content that you don’t even need.

Content Strategy

Technical SEO: Low Hanging Fruit Blocking Your Website’s Success

Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success -- or failure -- of your site’s visibility on search engine results pages (SERPs).

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October 25, 2018

Content Strategy

Why Your Local Listings Matter to SEO Strategy

You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO.

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July 18, 2018

Content Strategy

So… You Want to Be a Content Strategist

From crafting useful content for an audience to organizing information in a way that benefits your target user, content strategy is a lucrative, engaging career that is fast on the rise. If you’re seeking a change of pace as a content strategist but you’re not sure where to start, these tips can get you started on the right foot.

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June 26, 2018

Content Strategy

5 Content Management Trends Emerging in 2018

Content management is on the rise with the demands of content resources constantly evolving across organizations. Read about how you can respond to content management trends in 2018, from watching on the sideline to preparing for adoption into your content culture.

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June 21, 2018

Content Strategy

How to Make Sure that Your Website is Up-to-Date: 10 Most Important Factors

Today, when web technologies develop at a high speed, owning an eminent website looks like a hard work. Obviously, it is an understandable thing. First of all, there are so many features that appear every season or even month. Without a doubt, not all of them make sense but you never know for sure before you try them. Secondly, in the world of web design fashion is as unpredictable as it is for fashion-mongers. Thus, new web trends continue appearing, so we can see the long lists of them at the end of every year. The same thing is with colors, buttons, web fonts, photography, etc. The thing is that sometimes a strong desire to be in trend makes a user forget about significant points. Therefore, in this post, we put together 10 important factors that will help your website to be up-to-date.

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April 17, 2018

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