Content (20 articles)
10 Questions to Ask Your Social Media Manager
Almost everyone uses social media in some capacity. Between 60-80% of U.S. adults use Facebook and/or Youtube, for instance. And 20-40% of people say they use Instagram, Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, and/or Reddit. 3.48 billion people use social media—some even argue that we’re seriously addicted to it. So, it’s no wonder social media is an attractive tool to marketers.Continue reading
Aug 14, 2019•8 min read
Creating a Social Media Calendar, the Easy Way
Have you thought about building a social media calendar, but didn’t because you thought it would be too much work? Not only is that a bad idea, but it’s also simply not true. Creating a social media calendar doesn’t have to be hard, especially when you start with a template.Continue reading
Jul 03, 2019•8 min read
Technical SEO: Low Hanging Fruit Blocking Your Website’s Success
Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success — or failure — of your site’s visibility on search engine results pages (SERPs).Continue reading
Oct 25, 2018•10 min read
Voice Search: It’s Here. Is Your Content Ready?
Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more.Continue reading
Aug 29, 2018•7 min read
Why Your Local Listings Matter to SEO Strategy
You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO.Continue reading
Jul 18, 2018•8 min read
So… You Want to Be a Content Strategist
From crafting useful content for an audience to organizing information in a way that benefits your target user, content strategy is a lucrative, engaging career that is fast on the rise. If you’re seeking a change of pace as a content strategist but you’re not sure where to start, these tips can get you started on the right foot. Continue reading
Jun 26, 2018•6 min read
5 Tips for a Successful Content Migration
Is it time to migrate your content? Don’t fret, the process doesn’t have to be as daunting as it seems. Besides, you were going to need to do it one day. Updates and migrations are a part of website development, and content migrations are critical to both website redesign and maintenance. Migrations are the final piece of the website perfecting puzzle; however, they need to be done correctly; otherwise, your new site may quickly become a user experience nightmare.Continue reading
Jun 14, 2018•10 min read
How to Make Sure that Your Website is Up-to-Date: 10 Most Important Factors
Today, when web technologies develop at a high speed, owning an eminent website looks like a hard work. Obviously, it is an understandable thing. First of all, there are so many features that appear every season or even month. Without a doubt, not all of them make sense but you never know for sure before you try them. Secondly, in the world of web design fashion is as unpredictable as it is for fashion-mongers. Thus, new web trends continue appearing, so we can see the long lists of them at the end of every year. The same thing is with colors, buttons, web fonts, photography, etc. The thing is that sometimes a strong desire to be in trend makes a user forget about significant points. Therefore, in this post, we put together 10 important factors that will help your website to be up-to-date.Continue reading
Apr 17, 2018•12 min read