About Jenn Marie

Jenn Marie

Jenn Marie is a freelance copy writer and internet marketing strategist based out of the Seattle area. A true tech evangelist, Jenn previously helped individuals utilize the full potential of Dell, Microsoft and Amazon products. She now focuses on building authentic online presences for small businesses and entrepreneurs through her company, Jenn Marie Writing & Marketing. Find her on LinkedIn

63 articles

  • image optimization

    10 Tools to Optimize WordPress Images for a Better User Experience

    No one likes a slow-loading website. Long load times aren’t just horrible for the user experience; they can also negatively impact a website’s SEO. For many WordPress sites, long load times are due to unoptimized images. These pictures, literally, bog down traffic and potential profits. However, large files aren’t the only reason your UX could tank. You also need to choose the right images for conveying your message.Continue reading

    May 08, 20198 min read
  • moodboard blog

    Mood Boards: Don’t Skip This Step in the Web Design Process

    Mood boards are to designers what outlines are to writers. They are a way to collect and organize the thoughts and ideas for a design project; from color palettes to typography. Mood boards help designers and stakeholders visualize where a project is going, before it even starts. You can make your mood board physical or digital, either way, using a mood board is ideal for communicating a project’s visual direction and is more effective than a verbal discussion.Continue reading

    Apr 03, 20199 min read
  • poor user experience

    Don’t Let Poor Photos Ruin the User Experience

    Your website is almost done. You have your design sketched out. The sitemap has been approved. All that’s left to do is add a few pictures… But wait! Before you grab some random stock photo, put some thought into the images you choose. Photos are more than just design; they are a critical part of branding. If you aren’t careful, your pretty pictures can lead to a poor user experience.Continue reading

    Oct 17, 20188 min read
  • Brand Story Blog

    Creating (and Protecting) Your Brand Story

    A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains Continue reading

    Oct 10, 20188 min read
  • Design Website blog

    How to Design A Website: A Complete Guide

    Are you ready to design a website that solves a particular problem? You’ll need it to be highly usable, and you’ll need to do some preparations first. In fact, you should start your “design website plans” way sooner than you actually begin designing it. This is because the process behind how to design a website is as involved as the process of designing it.Continue reading

    Oct 03, 201837 min read
  • Empathy Map

    How Empathy Maps Can Revitalize Your UX

    Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.Continue reading

    Aug 15, 20188 min read
  • sitemap guide blog

    Website Sitemaps: A Comprehensive Guide

    Sitemaps are a surprisingly straightforward, yet complex part of the website planning process. They look simple and often don’t take too long to create, but their influence on a final website, in terms of navigation and usability, is entirely more complicated.Continue reading

    Aug 08, 201840 min read
  • microsites banner

    Microsites: What Are They, and When To Use Them

    Microsites are typically small, targeted websites focused on a specific audience or campaign. But sometimes they pop up more than they should across brands and organizations of all industries. See when you should use a microsite, and crucial questions to help you organize the right team and resources.Continue reading

    Jun 19, 20187 min read
  • 5 Tips Migration

    5 Tips for a Successful Content Migration

    Is it time to migrate your content? Don’t fret, the process doesn’t have to be as daunting as it seems. Besides, you were going to need to do it one day. Updates and migrations are a part of website development, and content migrations are critical to both website redesign and maintenance. Migrations are the final piece of the website perfecting puzzle; however, they need to be done correctly; otherwise, your new site may quickly become a user experience nightmare.Continue reading

    Jun 14, 201810 min read
  • FAQ Blog

    Here’s How to Keep Your FAQ Page from Becoming A Graveyard

    Are you thinking of including an FAQ page on your next website project? There’s a good chance you are. The frequently asked questions page is a common feature of many websites – regardless of the industry. They serve as a single place for a website user to find answers to all the common questions they might have about your product, services, organization or other relevant topics. They make it easy for website users; but unfortunately, they are seldom executed correctly.Continue reading

    Jun 12, 20188 min read