If you want to create a website that users will love, you should be thinking about user experience. What is user experience? Also known as UX, it is exactly how it sounds – the experience a user has. UX is an important consideration when designing websites. Creating an experience that people enjoy is essential because there are many websites for users to choose from. Nowadays, designers should put effort into ensuring they stay.
Some people confuse user experience with user interface. They are actually two very different things. In web design, user interface (UI) refers to how a user interacts with the website – what they see. The experience, on the other hand, relates more to how they feel while having that interaction. Of course, when you ask, ‘what is user experience’ you will most likely need to consider the UI, but it alone does not define the experience.
Creating an experience that users love is not a straightforward thing. In fact, the UX process may be one of the most complicated aspects of web design. However, with some planning, designers can create experiences that users enjoy while also fulfilling their business goals. In addition to user-focused design, the UX process includes planning, strategy, and research. Because there are so many aspects to user experience, creating the best experience may require the help of multiple experts.
A great experience may require some effort, but in the end, it is worth it. Positive experiences can drive conversions, increase traffic and strengthen a brand.
For further reading, view our Information Architecture and Content Planning, and learn how UX relates to other aspects of website planning.