User Experience

Creating a great user experience means more than designing the user interface. A great experience begins with a plan.

If you want to create a website that users will love, you should be thinking about user experience. What is user experience? Also known as UX, it is exactly how it sounds – the experience a user has. UX is an important consideration when designing websites. Creating an experience that people enjoy is essential because there are many websites for users to choose from. Nowadays, designers should put effort into ensuring they stay.

Some people confuse user experience with user interface. They are actually two very different things. In web design, user interface (UI) refers to how a user interacts with the website – what they see. The experience, on the other hand, relates more to how they feel while having that interaction. Of course, when you ask, ‘what is user experience’ you will most likely need to consider the UI, but it alone does not define the experience.

Creating an experience that users love is not a straightforward thing. In fact, the UX process may be one of the most complicated aspects of web design. However, with some planning, designers can create experiences that users enjoy while also fulfilling their business goals. In addition to user-focused design, the UX process includes planning, strategy, and research. Because there are so many aspects to user experience, creating the best experience may require the help of multiple experts.

A great experience may require some effort, but in the end, it is worth it. Positive experiences can drive conversions, increase traffic and strengthen a brand.

For further reading, view our Information Architecture and Content Planning, and learn how UX relates to other aspects of website planning.

Table of Contents:
User Experience

Popular User Experience Articles

UX Analytics

Are you trying to improve the user experience on your website? If so, it helps to have some website metrics to base your adjustments on. Measuring how users interact with your site is the first step toward designing an experience that they love. UX analytics provide an exciting glimpse into the mind of a website user. However, it’s understanding how to take and interpret those measurements that is often the challenging part.

UX analytics are like other website metrics in many ways. You might look at bounce rates, the amount of time spent on a single page or heatmps of where users click the most. The big difference with user experience analytics and other types of website analytics is how that data is used. UX analytics combined with other information about the users can identify the type experience they had. This isn’t a straightforward connection, however; and the process is often as intuitive as it is direct.

User experience analytics attempt to measure -and predict- user behavior. This is useful because once you understand what users are doing, you can start to hypothesis why they are doing it. With that information; the what and why; you are better prepared to create experiences that every user will love.

UX Analytics

How to Interpret Your Website Metrics

There are plenty of metrics to keep an eye on in Google Analytics, but what do they mean and how can you interpret them? Check out these tips to impactful metrics and how they can help you improve your website’s experience for your target users.

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September 19, 2018

UX Analytics

How to Create Actionable Results with Usability Reporting

Creating a website project with a great user experience is much more than testing and designing. There’s also that critical step in between the two; when you interpret those test results and use them to make highly useful sites. Usability reporting is the process of delivering your test results to other designers, key decision makers and anyone else directly involved in the creation of the final project.

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April 10, 2018

UX Analytics

Top 5 Web Analytics Tools Great for UX

Improving the user experience of a web project requires data and lots of it. You need to know what the user wants if you plan to create something that entertains or moves them to action. Great user experience is what separates a high-converting website from a mere website with a lot of visitors. Therefore, improving UX should be at the forefront of every web designer’s brain.

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February 28, 2018

UX Analytics

How to Lower Your Website Exit Rate

Nowadays, websites much do much more than just look good. They must also perform. One way to measure the performance of a website is with its exit rate. Unfortunately, many people do not know what an exit rate is, or how to lower it. The first thing to understand about the exit rate is that it is not the bounce rate. The bounce rate represents the frequency of times that a user landed on a particular page and left from that same page. Bounce rates potentially denote an unhappy site visitor, someone who landed on a page and had no interest to visit any others.

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November 3, 2017

UX Design

When you are a designer, creating a great experience for the user is more than a theory, it’s a practice. User experience design is a unique type of web design; one that incorporates the experience of the user in all parts of a website’s creation. The practice of UX design is not just popular; it’s also practical. Simple UX design practices can make a big difference in how a website performs; making learning these practices more than a good idea.

There are many ways to improve the user experience through design. One UX best practice is starting out with a well-defined information architecture and an understanding of the intended user. Simply having clear navigation does a lot to improve the user experience on a site, regardless of the topic or style.

You can also try other strategies for UX design, such as card sorting, and color theory. There are many methods to choose from, and you don’t have to use just one. With user experience design, there is definitely some strategy involved when creating a UX website, but there is still plenty of room for designers to get creative. Just remember to keep the end user in mind throughout the entire process.

Creating a User Flow, UX Design

8 Emerging User Interface Designs to Watch for in 2019

Every year, new trends develop in user interface design that literally changes the face of the Internet for years to come. Some of these trends are just starting to emerge in 2017, while others grow more popular each year. With a shift towards creating user experiences, rather than just selling, 2016 introduced some great new ideas into UI design. Perhaps the biggest change happened after apps such as Pokémon Go blurred the line between reality and screens. With this now a possibility, how we interact with those screens is even more critical than it once was.


January 5, 2019

UX Design

Dropdown Menus: Best Use Cases

There are many opinions about dropdown menus -- some developers love them, other developers hate them. But studies have found that in several cases, they can benefit the user experience. Learn best practices to develop the most accessible and user-friendly dropdown navigation experience for your audience.

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June 28, 2018

UX Design

Why a Call-to-Action Will Always Matter

The internet has been around for a while, and during that time there have been many changes in website design. We’ve gone from dancing gif files to flat design 2.0. We’ve lengthened content, minimized word counts, and added videos. One thing that is certain is that the user experience of the world wide web is continually evolving; another is that the call-to-action is a fundamental element of website design.

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June 8, 2018

UX Design

Microcopy Can Affect Your UX – Here’s How

You may not have heard of microcopy, but you’ve definitely have seen it. Microcopy are those small pieces of text that instruct, direct or inform users. It’s the copy that helps users know what to do, and ultimately significantly impacts a website’s user experience. Microcopy appears everywhere on a website, you’ll see it as error messages, on pop-ups, as email subject lines, and in those call-to-actions that encourage you to add an item to your shopping cart.

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June 5, 2018

UX Design

6 Mobile Design Trends That Are Taking Over 2018

It’s 2018, and this year it’s all about mobile. This should be no surprise either, as website traffic over mobile phones has increased substantially since 2016. This means every web designer should be paying attention to mobile website design trends because their users are likely using a mobile device. An optimized mobile design is not only good for the user, but it’s also good for the business.

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February 16, 2018

UX Planning

Want your users to have an excellent experience? Before you start drawing, start planning. Great UX begins with a thought-out UX strategy and some careful UX planning. Creating your user experience checklist before you begin designing will save you time and lead to a better experience in the end.

When you begin planning for user experience, you should first consider your UX strategy. Who is your intended user? In other words, who do you expect to interact with your finished website? If you are building an e-commerce site, the answer is easy. The intended user is the customer.

Once you know your user and the type of experience you’d like to create, it’s time to start planning. UX planning involves thinking about how the user will interact with your website and predicting the reaction that they will have. You may need to do test runs in the form of focus groups and usability testing, but a little planning goes a long way.

Once you’re done planning, create a user experience checklist based on what you learned as a way to ensure your website designs remain user-focused. Use it to detail your users’ desires while keeping you user-focused during the design process.

User Experience, UX Planning

Understanding Digital Design Terms: IA, UI, and UX

If you’ve spent any time in the world of web, you’ve probably been inundated with acronyms like UX, UI, IA, and beyond. You’ve likely read about them, and surely have seen job opportunities for them. But what exactly do they mean?

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January 4, 2019

UX Planning

5 Ways Slickplan Can Help You Build a Better Mobile App

Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions.

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September 5, 2018

UX Planning

How Empathy Maps Can Revitalize Your UX

Is your website failing to impress your users? If so, it might be time to focus on improving your user experience. Typically, that means user research in the form of usability testing, focus groups, and direct-request feedback. But sometimes, that just isn’t enough. While there are many ways to learn about your user, communicating what you’ve learned to everyone on your team can be more of a challenge.

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August 15, 2018

UX Planning

How Much Should You Pay for a Web Design?

You or your organization know it’s time to design or redesign your website. But what can you expect for these types of costs in 2018? Whether you choose a DIY platform or a professional designer, the costs and benefits vary for each and a process should be considered to make the right choice.

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August 2, 2018

UX Planning, Website Architecture Strategy

Here’s How to Keep Your FAQ Page from Becoming A Graveyard

Are you thinking of including an FAQ page on your next website project? There’s a good chance you are. The frequently asked questions page is a common feature of many websites - regardless of the industry. They serve as a single place for a website user to find answers to all the common questions they might have about your product, services, organization or other relevant topics. They make it easy for website users; but unfortunately, they are seldom executed correctly.

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June 12, 2018

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