User Experience

Creating a great user experience means more than designing the user interface. A great experience begins with a plan.

If you want to create a website that users will love, you should be thinking about user experience. What is user experience? Also known as UX, it is exactly how it sounds – the experience a user has. UX is an important consideration when designing websites. Creating an experience that people enjoy is essential because there are many websites for users to choose from. Nowadays, designers should put effort into ensuring they stay.

Some people confuse user experience with user interface. They are actually two very different things. In web design, user interface (UI) refers to how a user interacts with the website – what they see. The experience, on the other hand, relates more to how they feel while having that interaction. Of course, when you ask, ‘what is user experience’ you will most likely need to consider the UI, but it alone does not define the experience.

Creating an experience that users love is not a straightforward thing. In fact, the UX process may be one of the most complicated aspects of web design. However, with some planning, designers can create experiences that users enjoy while also fulfilling their business goals. In addition to user-focused design, the UX process includes planning, strategy, and research. Because there are so many aspects to user experience, creating the best experience may require the help of multiple experts.

A great experience may require some effort, but in the end, it is worth it. Positive experiences can drive conversions, increase traffic and strengthen a brand.

For further reading, view our Information Architecture and Content Planning, and learn how UX relates to other aspects of website planning.

Table of Contents:
User Experience

Popular User Experience Articles

UX Analytics

Are you trying to improve the user experience on your website? If so, it helps to have some website metrics to base your adjustments on. Measuring how users interact with your site is the first step toward designing an experience that they love. UX analytics provide an exciting glimpse into the mind of a website user. However, it’s understanding how to take and interpret those measurements that is often the challenging part.

UX analytics are like other website metrics in many ways. You might look at bounce rates, the amount of time spent on a single page or heatmps of where users click the most. The big difference with user experience analytics and other types of website analytics is how that data is used. UX analytics combined with other information about the users can identify the type experience they had. This isn’t a straightforward connection, however; and the process is often as intuitive as it is direct.

User experience analytics attempt to measure -and predict- user behavior. This is useful because once you understand what users are doing, you can start to hypothesis why they are doing it. With that information; the what and why; you are better prepared to create experiences that every user will love.

User Experience, UX Analytics

5 Heatmapping Apps That Improve UX and Increase Conversions

Have you ever walked through a department store and wondered why in the world they organized it the way they did? You become frustrated because what you thought was going to be a 15-minute in-and-out trip turned into a 45-minute scavenger hunt for your grocery list. This is what happens when you don’t take user experience into account, and it happens within physical stores but also on the web, all the time.

2 Comments

June 5, 2019

UX Analytics

How to Interpret Your Website Metrics

There are plenty of metrics to keep an eye on in Google Analytics, but what do they mean and how can you interpret them? Check out these tips to impactful metrics and how they can help you improve your website’s experience for your target users.

No Comments

September 19, 2018

UX Analytics

How to Create Actionable Results with Usability Reporting

Creating a website project with a great user experience is much more than testing and designing. There’s also that critical step in between the two; when you interpret those test results and use them to make highly useful sites. Usability reporting is the process of delivering your test results to other designers, key decision makers and anyone else directly involved in the creation of the final project.

No Comments

April 10, 2018

UX Analytics

Top 5 Web Analytics Tools Great for UX

Improving the user experience of a web project requires data and lots of it. You need to know what the user wants if you plan to create something that entertains or moves them to action. Great user experience is what separates a high-converting website from a mere website with a lot of visitors. Therefore, improving UX should be at the forefront of every web designer’s brain.

No Comments

February 28, 2018

UX Analytics

How to Lower Your Website Exit Rate

Nowadays, websites much do much more than just look good. They must also perform. One way to measure the performance of a website is with its exit rate. Unfortunately, many people do not know what an exit rate is, or how to lower it. The first thing to understand about the exit rate is that it is not the bounce rate. The bounce rate represents the frequency of times that a user landed on a particular page and left from that same page. Bounce rates potentially denote an unhappy site visitor, someone who landed on a page and had no interest to visit any others.

No Comments

November 3, 2017

UX Design

When you are a designer, creating a great experience for the user is more than a theory, it’s a practice. User experience design is a unique type of web design; one that incorporates the experience of the user in all parts of a website’s creation. The practice of UX design is not just popular; it’s also practical. Simple UX design practices can make a big difference in how a website performs; making learning these practices more than a good idea.

There are many ways to improve the user experience through design. One UX best practice is starting out with a well-defined information architecture and an understanding of the intended user. Simply having clear navigation does a lot to improve the user experience on a site, regardless of the topic or style.

You can also try other strategies for UX design, such as card sorting, and color theory. There are many methods to choose from, and you don’t have to use just one. With user experience design, there is definitely some strategy involved when creating a UX website, but there is still plenty of room for designers to get creative. Just remember to keep the end user in mind throughout the entire process.

User Experience, UX Design

Best Sketch Wireframe Kits to Get Your Project Started

You’ve pushed through discovery: user research, stakeholder input, content audits, and more. Now it’s time to put the information architecture together in a responsive design that meets the needs of a hungry audience. Wireframes are not a new concept in this world. Wireframes set the stage for any final product or invention. Blueprints for homes and buildings serve as wireframes; in prototyping for products, they’re often displayed in three-dimensional formats, like with computer-assisted design (CAD) drawings.

No Comments

August 28, 2019

User Experience, UX Design

10 Tools to Optimize WordPress Images for a Better User Experience

No one likes a slow-loading website. Long load times aren’t just horrible for the user experience; they can also negatively impact a website’s SEO. For many WordPress sites, long load times are due to unoptimized images. These pictures, literally, bog down traffic and potential profits. However, large files aren’t the only reason your UX could tank. You also need to choose the right images for conveying your message.

2 Comments

May 8, 2019

User Experience, UX Design

What to Consider When Designing Your Website Footer

There are countless articles out there about what your website footer needs. They'll say you need this, and don't forget that, and they'll tell you how it’s the perfect place to hide all those small lonely pages. Well we asked industry professionals a few questions about the crucial elements of a great footer to help you design this prime real estate on your website.

1 Comment

March 20, 2019

User Experience, UX Design

5 Creative Uses for Your Website Favicon

Do we even remember a time before favicons? Those little emoji-sized logos we see in our browser tabs and windows are often overlooked, but essential to a brand’s full experience online. However, favicons are more than just an essential brand element: They’re also vital for users who like to bookmark. These little icons help identify bookmarks quickly and easily. If your brand grows, your favicon can even become more recognizable than your logo.

No Comments

February 6, 2019

Creating a User Flow, UX Design

8 Emerging User Interface Designs to Watch for in 2019

Every year, new trends develop in user interface design that literally changes the face of the Internet for years to come. Some of these trends are just starting to emerge in 2017, while others grow more popular each year. With a shift towards creating user experiences, rather than just selling, 2016 introduced some great new ideas into UI design. Perhaps the biggest change happened after apps such as Pokémon Go blurred the line between reality and screens. With this now a possibility, how we interact with those screens is even more critical than it once was.

5 Comments

January 5, 2019

UX Planning

Want your users to have an excellent experience? Before you start drawing, start planning. Great UX begins with a thought-out UX strategy and some careful UX planning. Creating your user experience checklist before you begin designing will save you time and lead to a better experience in the end.

When you begin planning for user experience, you should first consider your UX strategy. Who is your intended user? In other words, who do you expect to interact with your finished website? If you are building an e-commerce site, the answer is easy. The intended user is the customer.

Once you know your user and the type of experience you’d like to create, it’s time to start planning. UX planning involves thinking about how the user will interact with your website and predicting the reaction that they will have. You may need to do test runs in the form of focus groups and usability testing, but a little planning goes a long way.

Once you’re done planning, create a user experience checklist based on what you learned as a way to ensure your website designs remain user-focused. Use it to detail your users’ desires while keeping you user-focused during the design process.

User Experience, UX Planning

Understanding Mobile First Design Strategy in 2019

In 2015, Google announced and rolled out their “mobile-friendly” algorithm update, which meant mobile-friendly and responsive websites would get prioritized in rankings for better user experience (UX). Web administrators around the world prepared for the shift, and it took on a trending name, “Mobilegeddon.” Google even rolled out a mobile-friendly testing tool to help people check the mobile health of their website.

No Comments

July 17, 2019

Usability Diagrams, User Experience, UX Planning

Mood Boards: Don’t Skip This Step in the Web Design Process

Mood boards are to designers what outlines are to writers. They are a way to collect and organize the thoughts and ideas for a design project; from color palettes to typography. Mood boards help designers and stakeholders visualize where a project is going, before it even starts. You can make your mood board physical or digital, either way, using a mood board is ideal for communicating a project’s visual direction and is more effective than a verbal discussion.

No Comments

April 3, 2019

User Experience, UX Planning

15 Tips for Creating Efficient Wireframes

As you approach a design project, you no doubt want to dive in and put your creativity to work. But before you identify a color palette, logo, and imagery, it’s best to start with a wireframe. Wireframes a crucial step in developing UI, or user interface. Wireframes are a simple, often black-and-white display of how page elements will look on a screen. It drives the UI that will lead the design.

1 Comment

March 7, 2019

User Experience, UX Planning

How to Create a Slick UX Design Portfolio in 2019

If you’re just getting started in user experience (UX) planning, then there are a couple of things you need to get hired: a portfolio that wows, and a resume that makes you look your best. But how do you get this done when you don’t have a lot of experience? It's a vicious cycle. Potential clients and recruiters want you to have experience, but you can't get experience till somebody hires you.

4 Comments

February 20, 2019

User Experience, UX Planning

Understanding Digital Design Terms: IA, UI, and UX

If you’ve spent any time in the world of web, you’ve probably been inundated with acronyms like UX, UI, IA, and beyond. You’ve likely read about them, and surely have seen job opportunities for them. But what exactly do they mean?

No Comments

January 4, 2019

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