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UX Design

Dropdown Menus: Best Use Cases

There are many opinions about dropdown menus -- some developers love them, other developers hate them. But studies have found that in several cases, they can benefit the user experience. Learn best practices to develop the most accessible and user-friendly dropdown navigation experience for your audience.

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June 28, 2018

UX Design

Why a Call-to-Action Will Always Matter

The internet has been around for a while, and during that time there have been many changes in website design. We’ve gone from dancing gif files to flat design 2.0. We’ve lengthened content, minimized word counts, and added videos. One thing that is certain is that the user experience of the world wide web is continually evolving; another is that the call-to-action is a fundamental element of website design.

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June 8, 2018

UX Design

Microcopy Can Affect Your UX – Here’s How

You may not have heard of microcopy, but you’ve definitely have seen it. Microcopy are those small pieces of text that instruct, direct or inform users. It’s the copy that helps users know what to do, and ultimately significantly impacts a website’s user experience. Microcopy appears everywhere on a website, you’ll see it as error messages, on pop-ups, as email subject lines, and in those call-to-actions that encourage you to add an item to your shopping cart.

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June 5, 2018

UX Design

6 Mobile Design Trends That Are Taking Over 2018

It’s 2018, and this year it’s all about mobile. This should be no surprise either, as website traffic over mobile phones has increased substantially since 2016. This means every web designer should be paying attention to mobile website design trends because their users are likely using a mobile device. An optimized mobile design is not only good for the user, but it’s also good for the business.

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February 16, 2018

UX Design

Design Better With These UX New Year’s Resolutions

Usability is not a trend, it is a necessity. If you aren’t already ensuring that your digital content is easy to navigate you should start now. It doesn’t have to be hard. There are plenty of UX strategies that make the process of creating user-focused experiences easy. It’s all about knowing what they are and deciding to use them.

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December 27, 2017

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