Recent articles

  • moodboard blog

    Mood Boards: Don’t Skip This Step in the Web Design Process

    Mood boards are to designers what outlines are to writers. They are a way to collect and organize the thoughts and ideas for a design project; from color palettes to typography. Mood boards help designers and stakeholders visualize where a project is going, before it even starts. You can make your mood board physical or digital, either way, using a mood board is ideal for communicating a project’s visual direction and is more effective than a verbal discussion.Continue reading

    Apr 03, 20199 min read
  • Footer Blog

    What to Consider When Designing Your Website Footer

    There are countless articles out there about what your website footer needs. They’ll say you need this, and don’t forget that, and they’ll tell you how it’s the perfect place to hide all those small lonely pages. Well we asked industry professionals a few questions about the crucial elements of a great footer to help you design this prime real estate on your website. Continue reading

    Mar 20, 20197 min read
  • 15 tips for wireframing

    15 Tips for Creating Efficient Wireframes

    As you approach a design project, you no doubt want to dive in and put your creativity to work. But before you identify a color palette, logo, and imagery, it’s best to start with a wireframe. Wireframes a crucial step in developing UI, or user interface. Wireframes are a simple, often black-and-white display of how page elements will look on a screen. It drives the UI that will lead the design.Continue reading

    Mar 07, 201910 min read
  • UX Design Portfolio

    How to Create a Slick UX Design Portfolio [Visual Guide]

    If you’re just getting started in user experience (UX) planning, then there are a couple of things you need to get hired: a portfolio that wows, and a resume that makes you look your best. But how do you get this done when you don’t have a lot of experience? It’s a vicious cycle. Potential clients and recruiters want you to have experience, but you can’t get experience till somebody hires you.Continue reading

    Feb 20, 201911 min read
  • Favicon Blog

    5 Creative Uses for Your Website Favicon

    Do we even remember a time before favicons? Those little emoji-sized logos we see in our browser tabs and windows are often overlooked, but essential to a brand’s full experience online. However, favicons are more than just an essential brand element: They’re also vital for users who like to bookmark. These little icons help identify bookmarks quickly and easily. If your brand grows, your favicon can even become more recognizable than your logo.Continue reading

    Feb 06, 20197 min read
  • RFP Blog

    10 Checklist Tips for an Optimal Web Design Proposal Template

    Congratulations! Your web design experience has brought clients to your door, asking for your services. And no doubt, they’re requesting specific functionality, design preferences, brand direction, and more in their request for your expertise. Often, these requests come in the form of an RFP, or a request for proposal. RFPs sometimes proceed RFIs, or request for information, which is the process of learning about your design process, communication with clients, troubleshooting, and more.Continue reading

    Jan 25, 201911 min read
  • Design Terms

    Understanding Digital Design Terms: IA, UI, and UX

    If you’ve spent any time in the world of web, you’ve probably been inundated with acronyms like UX, UI, IA, and beyond. You’ve likely read about them, and surely have seen job opportunities for them. But what exactly do they mean?Continue reading

    Jan 04, 20197 min read
  • Technical SEO Blog

    Technical SEO: Low Hanging Fruit Blocking Your Website’s Success

    Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success — or failure — of your site’s visibility on search engine results pages (SERPs).Continue reading

    Oct 25, 201810 min read
  • poor user experience

    Don’t Let Poor Photos Ruin the User Experience

    Your website is almost done. You have your design sketched out. The sitemap has been approved. All that’s left to do is add a few pictures… But wait! Before you grab some random stock photo, put some thought into the images you choose. Photos are more than just design; they are a critical part of branding. If you aren’t careful, your pretty pictures can lead to a poor user experience.Continue reading

    Oct 17, 20188 min read
  • Brand Story Blog

    Creating (and Protecting) Your Brand Story

    A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains Continue reading

    Oct 10, 20188 min read