Recent articles

  • Technical SEO Blog

    Technical SEO: Low Hanging Fruit Blocking Your Website’s Success

    Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success — or failure — of your site’s visibility on search engine results pages (SERPs).Continue reading

    Oct 25, 201810 min read
  • poor user experience

    Don’t Let Poor Photos Ruin the User Experience

    Your website is almost done. You have your design sketched out. The sitemap has been approved. All that’s left to do is add a few pictures… But wait! Before you grab some random stock photo, put some thought into the images you choose. Photos are more than just design; they are a critical part of branding. If you aren’t careful, your pretty pictures can lead to a poor user experience.Continue reading

    Oct 17, 20188 min read
  • Brand Story Blog

    Creating (and Protecting) Your Brand Story

    A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains Continue reading

    Oct 10, 20188 min read
  • Design Website blog

    How to Design A Website: A Complete Guide

    Are you ready to design a website that solves a particular problem? You’ll need it to be highly usable, and you’ll need to do some preparations first. In fact, you should start your “design website plans” way sooner than you actually begin designing it. This is because the process behind how to design a website is as involved as the process of designing it.Continue reading

    Oct 03, 201837 min read
  • Audience IA Blog

    Audience Language Should Guide Your Information Architecture

    When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.Continue reading

    Sep 26, 20186 min read
  • Metrics Blog

    How to Interpret Your Website Metrics

    There are plenty of metrics to keep an eye on in Google Analytics, but what do they mean and how can you interpret them? Check out these tips to impactful metrics and how they can help you improve your website’s experience for your target users.Continue reading

    Sep 19, 20189 min read
  • Navigation Blog

    Navigation is For Your Users, Not Your C-Suite

    It’s not about them, it’s about everyone else. You’ll say this a lot when you work with your C-suite on setting navigation priorities. Follow these tips to keep them involved, but informed, about the best direction for your site’s IA and overall user experience.Continue reading

    Sep 12, 20189 min read
  • Mobile Apps

    5 Ways Slickplan Can Help You Build a Better Mobile App

    Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions.Continue reading

    Sep 05, 20189 min read
  • voice search

    Voice Search: It’s Here. Is Your Content Ready?

    Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more.Continue reading

    Aug 29, 20187 min read
  • User-First Generations

    What Different Generations Need From User-First Design

    Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.Continue reading

    Aug 22, 201810 min read