Recent articles
Understanding Digital Design Terms: IA, UI, and UX
If you’ve spent any time in the world of web, you’ve probably been inundated with acronyms like UX, UI, IA, and beyond. You’ve likely read about them, and surely have seen job opportunities for them. But what exactly do they mean?Continue reading
Jan 04, 2019•7 min read
Technical SEO: Low Hanging Fruit Blocking Your Website’s Success
Everyone knows the value of content and words on a page. From page titles and meta descriptions to body copy, the words you use to describe your products, services, and brand are paramount to connect target users from search to your website. Although, while on-page keyword optimization is important, there’s a lot of off-page optimization happening that can greatly impact the success — or failure — of your site’s visibility on search engine results pages (SERPs).Continue reading
Oct 25, 2018•10 min read
Don’t Let Poor Photos Ruin the User Experience
Your website is almost done. You have your design sketched out. The sitemap has been approved. All that’s left to do is add a few pictures… But wait! Before you grab some random stock photo, put some thought into the images you choose. Photos are more than just design; they are a critical part of branding. If you aren’t careful, your pretty pictures can lead to a poor user experience.Continue reading
Oct 17, 2018•8 min read
Creating (and Protecting) Your Brand Story
A brand is a powerful asset for any business, and your website is just one piece of the story. Even with the best design, factors outside of your control, such as user reviews, social media, and even other employees can quickly derail even the best branding strategy. This article will explain how to not only create a website that supports a brand story but also how to ensure that the story remains Continue reading
Oct 10, 2018•8 min read
Audience Language Should Guide Your Information Architecture
When you’re tackling a new website built or redesign, and it’s time to think about your site’s navigation and information architecture, keep your audience language, literacy, and understanding in top of mind.Continue reading
Sep 26, 2018•6 min read
How to Interpret Your Website Metrics
There are plenty of metrics to keep an eye on in Google Analytics, but what do they mean and how can you interpret them? Check out these tips to impactful metrics and how they can help you improve your website’s experience for your target users.Continue reading
Sep 19, 2018•9 min read
Navigation is For Your Users, Not Your C-Suite
It’s not about them, it’s about everyone else. You’ll say this a lot when you work with your C-suite on setting navigation priorities. Follow these tips to keep them involved, but informed, about the best direction for your site’s IA and overall user experience.Continue reading
Sep 12, 2018•9 min read
5 Ways Slickplan Can Help You Build a Better Mobile App
Google’s 2018 mobile-first algorithm shook up the game of search results, rewarding mobile-friendly apps, and websites with better ranking. But did you get left behind? If you’re in the process of catching up to this major change, these five tips can help you strategize your app development and implement change using Slickplan’s suite of solutions.Continue reading
Sep 05, 2018•9 min read
Voice Search: It’s Here. Is Your Content Ready?
Voice search is on the upswing around the world, but optimizing for this new shift in artificial intelligence (AI) and users on-the-go with voice-friendly devices shifts the way we marketers need to consider how we write and deliver content. Is your content ready for the voice evolution? Find out how to home in and focus on what matters to Siri, Alexa, and more.Continue reading
Aug 29, 2018•7 min read
What Different Generations Need From User-First Design
Website design should always start with an understanding of your target user. But besides your personas and their goals or aspirations, what does their age or generation say about how they use the web? These tips can help you design your user-first web experience for children, teens, adults, and seniors.Continue reading
Aug 22, 2018•10 min read