Recent articles

• Why Your Local Listings Matter to SEO Strategy

  You see them on the sidebars of your favorite search engines: Local listings. If you’re not claiming your business’s local listings across the many digital platforms including social media and search engines, you may be missing opportunities to quickly deliver what your potential customers are looking for. Check out these tips for claiming and creating effective local listings to boost your SEO.Continue reading

  • Content Strategy

  Jul 18, 2018•8 min read
• How to Talk to (and Interview) Your Stakeholders

  Your stakeholders have opinions and feedback that can drive digital initiatives in your organization. But have you asked them to speak up? Learn how to talk to your stakeholders and make them a valuable component to your next successful digital project. Continue reading

  • Content Planning

  Jul 05, 2018•6 min read
• Dropdown Menus: Best Use Cases

  There are many opinions about dropdown menus — some developers love them, other developers hate them. But studies have found that in several cases, they can benefit the user experience. Learn best practices to develop the most accessible and user-friendly dropdown navigation experience for your audience.Continue reading

  • UX Design

  Jun 28, 2018•7 min read
• So… You Want to Be a Content Strategist

  From crafting useful content for an audience to organizing information in a way that benefits your target user, content strategy is a lucrative, engaging career that is fast on the rise. If you’re seeking a change of pace as a content strategist but you’re not sure where to start, these tips can get you started on the right foot. Continue reading

  • Content Strategy

  Jun 26, 2018•6 min read
• Microsites: What Are They, and When To Use Them

  Microsites are typically small, targeted websites focused on a specific audience or campaign. But sometimes they pop up more than they should across brands and organizations of all industries. See when you should use a microsite, and crucial questions to help you organize the right team and resources.Continue reading

  • Slickplan Usability Guides

  Jun 19, 2018•7 min read
• 5 Tips for a Successful Content Migration

  Is it time to migrate your content? Don’t fret, the process doesn’t have to be as daunting as it seems. Besides, you were going to need to do it one day. Updates and migrations are a part of website development, and content migrations are critical to both website redesign and maintenance. Migrations are the final piece of the website perfecting puzzle; however, they need to be done correctly; otherwise, your new site may quickly become a user experience nightmare.Continue reading

  • Content Planning

  Jun 14, 2018•10 min read
• Here’s How to Keep Your FAQ Page from Becoming A Graveyard

  Are you thinking of including an FAQ page on your next website project? There’s a good chance you are. The frequently asked questions page is a common feature of many websites – regardless of the industry. They serve as a single place for a website user to find answers to all the common questions they might have about your product, services, organization or other relevant topics. They make it easy for website users; but unfortunately, they are seldom executed correctly.Continue reading

  • UX Planning
  • Website Architecture Strategy

  Jun 12, 2018•8 min read
• Why a Call-to-Action Will Always Matter

  The internet has been around for a while, and during that time there have been many changes in website design. We’ve gone from dancing gif files to flat design 2.0. We’ve lengthened content, minimized word counts, and added videos. One thing that is certain is that the user experience of the world wide web is continually evolving; another is that the call-to-action is a fundamental element of website design.Continue reading

  • UX Design

  Jun 08, 2018•8 min read
• Microcopy Can Affect Your UX – Here’s How

  You may not have heard of microcopy, but you’ve definitely have seen it. Microcopy are those small pieces of text that instruct, direct or inform users. It’s the copy that helps users know what to do, and ultimately significantly impacts a website’s user experience. Microcopy appears everywhere on a website, you’ll see it as error messages, on pop-ups, as email subject lines, and in those call-to-actions that encourage you to add an item to your shopping cart. Continue reading

  • UX Design

  Jun 05, 2018•8 min read
• The Flat Design 2.0 Revolution

  Flat design hasn’t been around very long, but it is already experiencing a bit of a revolution. The first iteration of flat design, known as Flat Design 1.0, exploded onto the web design scene around 2011, with dramatic design principles that challenged what many considered the standard. Now, less than ten years later, designers are seeing a new type of flat design, a more moderate iteration, known as flat design 2.0.Continue reading

  • Slickplan Usability Guides

  May 30, 2018•8 min read