Recent articles

  • lower exit intent

    How to Lower Your Website Exit Rate

    Nowadays, websites much do much more than just look good. They must also perform. One way to measure the performance of a website is with its exit rate. Unfortunately, many people do not know what an exit rate is, or how to lower it. The first thing to understand about the exit rate is that it is not the bounce rate. The bounce rate represents the frequency of times that a user landed on a particular page and left from that same page. Bounce rates potentially denote an unhappy site visitor, someone who landed on a page and had no interest to visit any others.Continue reading

    Jul 28, 20215 min read
  • information architecture book recommendations

    14 Information Architecture Books We Love

    When it comes to information architecture, there is a vast amount of information on the internet, but it is not always easy to discern which information is worth your time. Unfortunately, there aren’t many online sources that thoroughly teach the ins and outs of web design. Luckily there are some excellent published works that are well worth your time and money.Continue reading

    Jul 28, 202120 min read
  • Podcasts for Webdesigners

    3 Best Podcasts for Every Type of Web Designer

    Whether it’s a podcast dedicated to website architecture or one focused on branding through web design, you are sure to find something that helps grow your knowledge. It’s also easy to find the perfect one to fit into your life, as podcasts can vary in lengths and frequency. Listen to a 30-minute show on your daily commute, or settle in for a longer episode over an extended lunch. However you choose to listen, you are sure to find something you like. Below are three of the best podcasts for web designers of all types.Continue reading

    Sep 14, 20214 min read
  • Prep for Information Architecture Design

    Do you Need to Prep for Information Architecture Design?

    So, you are all set. You’ve talked with the client (or yourself), and you have a good sense of what you are going to do. Now is the time to start organizing and diagramming your IA, right? Not so fast – before you begin, there are a few things to keep in mind. When it comes to website design, many people don’t recognize the amount of work that goes into it before you have a finished product. It’s almost like reality television. Sure you are watching it as it unfolds, but did you consider what may have happened before the show aired? Continue reading

    Sep 13, 20213 min read
  • target audiences and user personals

    You Can be Anything but Not Everything

    When designing with the user in mind, it can be tempting to try and please everyone at the same time. While it may seem efficient or even practical to meet every possible need, in reality it’s not the best way to approach web design. Instead of going after all potential users, it is much better to have a targeted audience. Let’s discuss why and how.Continue reading

    Sep 14, 20214 min read
  • Cards - Your Ace In The Hole

    Cards: Your Ace In The Hole For A Winning User Experience

    When it comes to User Experience, cards are an excellent medium for consolidating and communicating user information. The ability to both customize and re-ordering cards, based on the user’s personal preferences and behavior patterns, makes it easy to create a satisfying User Experience (UX) for everyone involved. Many people think of playing cards when you mention the word ‘cards’; but generally speaking, cards have been an information dissemination device for many years. We’ve used business cards and trading cards to quickly share information in an attractive and easy-to-digest way. The cards used in website design are based on the same principle.Continue reading

    Sep 09, 20213 min read
  • Why Business Goals are Important to IA

    Why Business Goals Are Important to Information Architecture

    Why do you need to understand the business for Information Architecture? The first reason is because it helps define the context of a page. Additionally, when you consider business goals, you help support the business, which is designed to support the users. It’s important to remember – there are business goals for every project, and money is often at its root. If you were designing for only want the user wanted and needed, there would be no need for anyone to pay for such products and services. There’d also be a lot fewer websites advertising them. Continue reading

    Sep 09, 20214 min read
  • How To Clean Your Website Of Unnecessary Clutter

    How To Clean Your Website Of Unnecessary Clutter

    You’ve probably heard the saying, ‘less is more’ but have you given any thought to how to apply that truism to your website? Sure, you want to create a well- designed site, but you also need to balance your design with something that will actually serve its purpose. Especially when talking about things such as landing and intro pages there is a thin line between busy and clean. In this blog post, I’ll discuss some ways to not only recognize clutter in your UI, but also stop it in its tracks.Continue reading

    Sep 09, 20214 min read
  • learning information architecture slickplan

    3 Ways to Learn Information Architecture Online

    Information architecture wasn’t always a stand-alone function. When the Internet was still young, this responsibility was assigned to the webmaster. Now, as websites become more complex, many web teams need a dedicated individual to manage their site’s structure. The information architect not only thinks about what is on the site but also how the end user will interact with that information. If you are looking to build well-organized, user-friendly websites, understanding information architecture is a definite prerequisite. Thankfully, there are many ways to do so online.Continue reading

    Sep 10, 20213 min read
  • design mockup sketch

    Illustrate Your Ideas with Design Mockups

    Whether you have a simple wireframe, an elaborate sketch or a fully polished mockup, it can be easily uploaded into your project. To connect your design to your sitemap, select design mockup from the drop-down page menu. You can upload almost any image file type, including .tiff, .jpeg and .pngContinue reading

    Aug 03, 20212 min read